REDWOOD CITY, Calif., May 12, 2015 (GLOBE NEWSWIRE) -- Yodlee (Nasdaq:YDLE), the leading cloud-based platform driving digital financial innovation, today announced the launch of the Yodlee Sense financial app, that allows financial institutions (FIs) to provide their consumers with a predictive and personalized digital financial management experience to help them meet their unique financial goals. The company demoed its product today at FinovateSpring.
Yodlee Sense uses behavioral principles and data clustering to predict what the consumer needs over time to eliminate the tedious process of financial management. The app runs consumers' financial data through Yodlee's personalization engine to determine financial income and expense patterns, debt to income ratio, and average cash on hand. The app – delivered online and mobile - leverages this transaction data as well as consumer input to predict future account activity and provide personalized and actionable insights, tips, and recommendations to help users navigate their unique financial journey.
Benefits for consumers:
- Develop better financial habits
- Get a consolidated view of their finances
- Be smarter and proactive about potential account dips and financial opportunities
- Make smarter financial decisions
Benefits for FIs:
- Enhance customer loyalty by delivering a proactive and progressive user experience through online and mobile
- Provide actionable data for targeted recommendations and increased cross-sell
- Increase customer satisfaction and ultimately, revenue opportunity
"This is the evolution of digital financial management tools that harnesses personal data and behavioral science to deliver personalized and predictive solutions to help consumers be more proactive based on their personal financial situation," said Anil Arora, Yodlee's CEO. "Yodlee Sense represents the future of how Financial Institutions should interact with their customers across all the digital channels."
For more information about the app, please visit: www.yodlee.com
About Yodlee®
Yodlee (Nasdaq:YDLE) is a leading technology and applications platform powering dynamic, cloud-based innovation for digital financial services. More than 850 companies, including 11 of the 20 largest U.S. banks and hundreds of Internet services companies, subscribe to the Yodlee platform to power personalized financial apps and services for millions of consumers. Yodlee solutions help transform the speed and delivery of financial innovation, improve digital customer experiences, and deepen customer engagement.