SCOTTSDALE, AZ--(Marketwired - May 13, 2015) - TrueShip has just issued a new guide designed to help WordPress users better optimize their ecommerce store to improve their online presence.

WordPress is the most popular choice for a content management system (CMS) and website backend. The service boasts over 70 million active users and offers more than 29,000 available apps.

Studies have found that over 22% of new U.S. domain name registrations are being powered by WordPress, helping to generate more than 37 million monthly web searches, a number that outdoes conglomerate Amazon.

Due to its multifariousness, WordPress has quickly become the preferred backend for popular ecommerce services like WooCommerce. But assuring that the online store is properly optimized for SEO is something that many e-retailers can struggle with.

TrueShip’s newest guide delivers 17 illustrated WordPress SEO ecommerce tips along with four illustrated infographics to help users better optimize their store to expand their online presence.

The guide covers topics that include:

• Researching and using keywords.
• Integrating title tags.
• Using descriptive SEO text.
• The plethora of optimization options.
• Short product description optimization.
• The importance of blogging.
• How website speed affects conversions with illustrated infographic.
• Using image alternative text to enhance SEO.
• The power of product review plugins.
• Nested social sharing options.
• How to avoid being penalized for Mobilegeddon.
• How to write SEO-friendly content with illustrated infographic.
• The importance of analytics.
• Optimization of the checkout process.
• Integrating digital coupons with illustrated infographic.
• Automation of online retail returns.
• Breakdown of online shopping statistics with illustrated infographic.

“For newcomers to the world of online marketing, it seem downright baffling when trying to understand how you can optimize your WordPress ecommerce store for SEO,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our newest guide offers some hand-holding, and uses simple language with detailed imagery to help you along each step of the way.”

The WordPress SEO ecommerce tips guide by TrueShip can be viewed in its entirety by visiting: http://www.trueship.com/blog/2015/05/12/wordpress-ecommerce-seo-tips-17-killer-methods-for-attracting-more-traffic-to-your-online-store/#.VVOPRZPhAcU.

A detailed assortment of related ecommerce guides can also be found at TrueShip’s website at: http://www.trueship.com/blog.

New users can start a 30-day complimentary trial of ReadyReturns automated ecommerce returns software by visiting: http://www.trueship.com/products/readyreturns.

About TrueShip

#ShipSmarter - TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

About ReadyReturns

#ReturnsHappen - ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

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