NEW YORK, NY--(Marketwired - May 15, 2015) -  Taptica (, the leading mobile user acquisition platform for advertising agencies and brands, today announced that U.S. general manager and co-founder, Sigal Bareket, will take the stage at the Mobile Media Summit Upfront at Internet Week to discuss mobile and travel May 18, 2015.

Mobile Media Summit Upfront 2015 will feature the latest mobile breakthroughs to help attendees stay ahead of the curve in the fast-changing digital marketplace. In her session, "Audience Intelligence and Travel in Mobile," taking place Monday, May 18, at 4:30 p.m., Bareket will explore the benefits of using mobile marketing within the travel category -- the most active after gaming when it comes to seeking to benefit from performance-based marketing.

"With mobile devices increasingly used for on-the-go tasks and mobile campaigns able to tap into that by being action-oriented, mobile is the perfect space to profile, target and measure usage," said Sigal Bareket, Co-Founder and general manager, U.S. of Taptica. "Travel app developers, for example, can now track and measure user lifetime value by measuring which creative on which media source generated the best ROI for certain genders or age groups. Focusing on cost per user engagement enables them to scale significantly while staying profitable."

Attendees of this session will learn about combining travel and mobile marketing to reach the on-the-go consumer, why mobile users are the ideal targets for user focused travel marketing -- targeting their booking, dining and more -- and how nationwide, apps are targeting consumers by city, employing more personalized creative at this level to achieve up to a 30 percent increase in ROI. Bareket will be joined onstage by Chris Heine, Digital Editor of Adweek (moderator), Elizabeth Harz, President of Media at ADARA, Steve Carlson, VP Media Director at Spark, Asli Hamamci, SVP, Global Account Director at Mindshare, and Scott Varland, Creative Director at IPG Media Lab.

To learn more, visit: Or to set up a briefing during the show, please contact Matt Caldecutt at

About Taptica
Taptica offers data-focused marketing solutions that drive execution and powerful brand insight in mobile, leveraging video, native, and display to reach the most valuable users for every app, service, and brand. Our proprietary technology is based on artificial intelligence and machine learning at big data scale, which enable data-driven mobile targeting and user acquisition, resulting in maximum ROI. We work with more than 450 advertisers including Amazon, Disney, Facebook, Twitter, OpenTable, Expedia, Uber, and Zynga, and more than 50,000 supply and publishing partners worldwide. Taptica is headquartered in Israel with offices in San Francisco and New York. Taptica is a Marimedia company (AIM: MARI).

Contact Information:

Media Contact
Matt Caldecutt
Matt at Blastpr dot-com