SYDNEY, AUSTRALIA and NEW YORK, NY--(Marketwired - May 18, 2015) - MOKO SOCIAL MEDIA Limited (ASX: MKB) (NASDAQ: MOKO)

  • Massive uptick in Blue Nation Review engagement

  • Amongst competing liberal democratic publishers, BNR's content drives approximately 40 percent of Facebook engagement

  • Facebook fan base grows 3x faster than the fastest growing competitor and Twitter followers increase by nearly 60 percent over the past 90 days

MOKO's news and conversation hub for political supporters, Blue Nation Review (BNR), has had a growth and engagement analysis undertaken by third party competitive intelligence platform, TrackMaven, with the results ranking BNR higher than political publishing peers on a number of levels.

Commenting on the results, TrackMaven Senior Vice President, Jamey Jeff, stated that "Despite a much smaller audience size than competing political publishers, BNR's content drives around 40 percent of the Facebook engagement amongst those same peers. TrackMaven rarely sees instances where publishers are able to so significantly punch above their weight to earn such a meaningful share of audience interactions relative to peers with such larger audiences. BNR may not be a small fish for long. BNR currently drives 60 percent more engagement from its audience than its peer set, and is growing its audience at roughly 3x the rate of these peers."

The results show a rapid expansion of BNR's audience over the last 90 days, growing its Facebook fan base 3x faster than the next fastest growing peer. BNR's content is also driving approximately 40 percent of the Facebook engagement amongst competitor publishers and significantly outperformed all others in terms of engagement relative to following, exceeding the closest competitor by over 60 percent. It also increased its Twitter following by nearly 60 percent in the same period.

"This growth is extremely promising for MOKO and the passionate community that is building through BNR," said Ian Rodwell, CEO of MOKO. "We are pleased that so many people find the caliber of our content so valuable, and are excited to watch the numbers continue to soar as BNR becomes the platform of choice for political passion, discussion, debate, and awareness."

BNR primarily attributes its growth and engagement to offering a group of engaged political enthusiasts a wide variety of multi-media content on topical issues. This fosters a community of like-minded peers to discuss and share issues critical to them. BNR's age demographic is 44 percent between the ages of 18-44 and 38 percent between the ages of 45-64. It is also nearly even between female and male participants.

About Blue Nation Review

Such talented writers and influential journalists as MSNBC's Jimmy Williams, Social Justice Advocate Goldie Taylor and others offer up a hip, irreverent skewering of the latest news every day at, distributed on web and via BNR's app and social media channels. Quickly becoming the leading source for snarky, sassy and trusted progressive commentary -- with an audience base that is becoming one of the fastest growing in the political media space -- BNR does more than cover what happens in Washington by engaging millions of readers across the country in a national conversation.


MOKO Social Media is at the forefront of the next generation in social media and publishing, providing innovative products and content to enable communities to engage and interact. MOKO is a platform publishing company that provides tailored content for high value, niche user groups. Mobile devices, including cell phones and tablets, account for 90 percent of user engagement.

MOKO is currently targeting students, political supporters and active lifestyle participants: communities that share common interests and need to engage regularly and efficiently. MOKO aims to capture these audiences by becoming their destination of choice for information and interaction. It does this by creating highly relevant and exclusive content, and by providing the platforms that enable the communities to consume and share the content seamlessly across devices.

MOKO then generates revenue from sponsorship, content syndication, social network distribution, advertising and other monetization of the platforms.

This integrated approach gives MOKO unique exposure to attractive markets that can be leveraged for revenue and growth. As MOKO grows there are clear synergies across different products, as well significant opportunities for cross promotion and diversification.

MOKO's Monthly Social Reach (MSR) is currently around 95 million people and it aims to reach 10-15 million Monthly Unique Visitors (MUV's) by the end of 2015. MOKO is listed on NASDAQ (MOKO) and the Australian Securities Exchange (MKB).


This announcement is for informational purposes only and is neither an offer to sell nor an offer to buy any securities, or a recommendation as to whether investors should buy or sell.

Special Note on Forward-Looking Statements

This press release contains information that may constitute forward-looking statements and uses forward-looking terminology such as "anticipate" "propose" "expect" and "will," negatives of such terms or other similar statements. You should not place undue reliance on any forward-looking statement due to its inherent risk and uncertainties, both general and specific. Although we believe the assumptions on which the forward-looking statements are based are reasonable and within the bounds of our knowledge of our business and operations as of the date hereof, any or all of those assumptions could prove to be inaccurate. Risk factors that could contribute to such differences include our ability to prepare required documents in connection with the proposed offering, the timing of regulatory review, performance of our shares on the Nasdaq Global Market, and the performance of the United States and global capital markets and companies in our sector, as well as factors relating to the performance of our business, including intense competition we face; failure to innovate and provide products and services that are useful to users; our ongoing need for capital for investment in new and existing business strategies and new products, services and technologies, including through acquisitions; our dependence on advertising revenues; the potential for declines in our revenue growth rate and downward pressure on our operating margin in the future; increased regulatory scrutiny that may negatively impact our business; legal proceedings that may result in adverse outcomes; failure to maintain and enhance our brand; uncertainty as to our ability to protect and enforce our intellectual property rights; and uncertainty as to our ability to attract and retain qualified executives and personnel. The forward-looking information provided herein represents the Company's estimates as of the date of the press release, and subsequent events and developments may cause the Company's estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company's estimates of its future intentions as of any date subsequent to the date of this press release. Our plans may differ materially from information contained in the forward-looking statements as a result of these risk factors or others, as well as changes in plans from our board of directors and management.

Contact Information:

For more information contact:

Jason Nash
202 431 1042

Vaughan Partners
Suzie Batten
+61 419 546 104

Scott Hinton
+61 419 114 057