NEW YORK, NY--(Marketwired - May 18, 2015) - Fujifilm’s new X-T10 is a sleeker, pared-down sibling of the successful X-T1. Like the X-T1, this new body has a 16.3MP APS-C X-Trans CMOS II sensor and EXR Processor II, which together provide an expandable sensitivity range of ISO 100-51200, up to 8 fps burst shooting and full HD 1080p/60 video recording. The sensor features a randomized pixel pattern, which eliminates the need of an optical low-pass filter, resulting in sharper images.

Read all about the Fujifilm X-T10 Mirrorless Digital Camera

The body of the Fuji X-T10 sees a few changes from the X-T1, most notably a slimmer profile and a redesigned top panel. In place of the ISO selector wheel is a drive mode wheel to work with the shutter speed and EV compensation wheels, allowing for simplified control of the camera settings. For those who wish to let the camera choose exposure combinations, a new Auto Mode Switch Lever is also on the top panel, to make things even simpler.

Fujifilm XT10 Mirrorless Digital Camera Product Highlights

  • 16.3 MP APS-C X-Trans CMOS II Sensor
  • EXR Processor II
  • 0.39" 2,360k-Dot 0.62x OLED Viewfinder
  • 3.0" 920k-Dot Tilting LCD Monitor
  • Full HD 1080p Video Recording at 60 fps
  • Built-In Wi-Fi Connectivity
  • Intelligent Hybrid AF with 77 Areas
  • Up to 8 fps Shooting and ISO 51200
  • Film Simulation Mode, Electronic Shutter

Another carryover from the X-T1 is the Real Time Viewfinder, which closely simulates an optical viewfinder by minimizing the lag time to just 0.05-second. Additionally, six AF modes and Intelligent Hybrid AF allow for quick and accurate focusing for a variety of shooting situations.

Film lovers will be pleased with the inclusion of the Film Simulations modes, while the more technologically-minded shooters have their needs fulfilled with the built-in Wi-Fi and electronic shutter speeds up to 1/32,000-second.

The X-T10 body is available in either black or silver, and can also be bundled with either the XC 16-50mm f/3.5-5.6 OIS II lens or the XF 18-55mm f/2.8-4 R LM OIS lens.

Fujifilm X-T10 Mirrorless Digital Camera (Body Only)



Additional accessories for the X-T10 include a MHG-XT10 Metal Hand Grip and a BLC-XT10 Leather Case for an improved grip, as well as general protection to the body itself.

Fujifilm XF 90mm f/2 R LM WR Lens

Another important announcement is Fujifilm’s longest prime lens to date, the XF 90mm f/2 R LM WR lens, which provides a 35mm equivalent focal length of 137mm, making it an ideal lens for portraits, low-light situations, or other images where selective focus is desired. A 7-blade rounded aperture helps to provide aesthetically pleasing out-of-focus areas, while a Super EBC coating minimizes lens flare and ghosting and three extra-low dispersion elements reduce chromatic aberrations. A Quad Linear Motor provides quiet, quick AF. Complementing the optical assets is a robust weather-sealed construction that incorporates seven seals on the lens barrel to protect against moisture, dust, and cold temperatures.

Read all about the Fujifilm XF 90mm f/2 R LM WR Lens

Fujifilm X-T10 Mirrorless Digital Camera with 16-50mm Lens


Fuji XF 90mm f/2 R LM WR Lens Highlights

  • X-Mount Lens/APS-C Format
  • 137mm (35mm Equivalent)
  • Three Extra-Low Dispersion Elements
  • Super EBC Lens Coatings
  • Quad Linear Autofocus Motor
  • Weather-Sealed Construction
  • Minimum Focusing Distance
  • Rounded 7-Blade Diaphragm

Fujifilm X-T10 Mirrorless Digital Camera with 18-55mm Lens


A New Splash of Color for the FinePix Line

In addition to the X-T10 and 90mm lens, Fujifilm has also given splash of color to the FinePix line by adding a red and white version of the S9800 and a red and white version of the S9900W, both of which have a 16.2MP 1/2.3" BSI-CMOS sensor, 50x zoom lens, EVF, and shoot full HD 1080i/60 video, and the S9900W also includes built-in Wi-Fi.

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Fujifilm X-T10 Mirrorless Digital Camera with 16-50mm Lens

FUXT101650B Black


Fujifilm X-T10 Mirrorless Digital Camera with 18-55mm Lens

FUXT101855B Black


Fujifilm X-T10 Mirrorless Digital Camera (Body Only)

FUXT10B Black


Fujifilm XF 90mm f/2 R LM WR Lens


Fujifilm MHG-XT10 Hand Grip

Fujifilm BLC-XT10 Leather Case

Please note: the 9800and 9900 are NOT new cameras

just new colors

Fujifilm FinePix S9800 Digital Camera

FUS9800R Red

FUS9800W White

Fujifilm FinePix S9900W Digital Camera

FUS9900WR Red

FUS9900WW White

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Contact Information:

Eric Reichbaum
B&H Photo: 212-239-7500