TORONTO, ONTARIO--(Marketwired - May 19, 2015) -

Editors Note: There is a photo associated with this press release.

The Mezzanine Group, a Toronto marketing company, is celebrating the launch of its newest book by giving away a strategic marketing plan to one GTA company.

The new book, The Radical Sales Shift, is written by Lisa Shepherd, founder of The Mezzanine Group. The book shares practical and proven tips for making marketing work in small and mid-sized business-to-business (B2B) companies, based on the experience of over 200 B2B companies and 20 sales and marketing leaders.

Shepherd says that B2B companies have a unique opportunity - and challenging task - to put marketing to work in their companies: "While the sales department has traditionally been the driver of revenue, a shift in buying behaviour towards independent research means that marketing has a growing role."

The challenge for the majority of small and mid-sized B2B companies is that they don't have in-house strategic marketing expertise. This leaves non-marketing senior executives with the daunting task of developing not only a marketing strategy, but also a tactical road map and an implementation plan.

The Mezzanine Group specializes in business-to-business marketing and has developed a rapid and effective marketing planning process to help B2B companies harness the power of marketing to grow their revenues and profits. Mezzanine's process captures the facts and data that exist within the business and combine them with B2B marketing expertise to create a strategic and tactical marketing road map.

"The role of marketing is growing for business-to-business companies, but it's a challenging area for many firms," says Shepherd. "We hope that we can help one GTA company put marketing to work for them through this initiative." Rules for the contest are available here.

To enter to win the strategic marketing plan, attend the launch for The Radical Sales Shift on May 27^th at the Spoke Club. Register to attend here.

About The Mezzanine Group

The Mezzanine Group is a team of B2B marketing specialists who deliver strategic expertise and implementation resources to improve the marketing of B2B companies. Mezzanine provides embedded marketing professionals on a fractional basis for companies who want great marketing, but don't want to hire an in-house team to get it. Mezzanine's decades of experience bring superior marketing execution and results to B2B companies.

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