SINGAPORE--(Marketwired - May 19, 2015) - Konica Minolta Business Solutions Asia and Beyond Social Services, a local voluntary welfare organisation, held a baking class for underprivileged children and youth on Saturday, 9th May 2015, where they baked rainbow cakes as a show of their appreciation and gratitude to their mothers. A total of 18 children and youth participated in the baking class. A total of 21 employees participated in the activity which saw them building friendships with the children and youth, and baking alongside them.

"Our joint initiative with Beyond Social Services is part of our ongoing efforts to contribute positively to the local community. We believe no contribution is too small and everyone can play an active part to serve the community. Hence, we strongly encourage our staff, at all levels, to participate in the Corporate Social Responsibility (CSR) activities, which we organise at least once every quarter. The CSR activity is in line with the management's philosophy -- The Creation of New Value, in which we strive to realise our vision as a global company that is vital to society and an innovative company that is robust and constantly evolving by delivering new value to help customers and society solve the challenges they face," said Ms Celine Chelsea Long, Regional Marketing Manager, Konica Minolta Business Solutions Asia.

"Here at Beyond Social Services, our mission is to curb delinquency among underprivileged young people and their families and to move them beyond their problems. We believe that our work will have a longer lasting impact if more members of the community take an active interest in their well-being. Hence we are always on the lookout for opportunities to work with community partners such as Konica Minolta Business Solutions Asia who are willing to lend a helping hand and reach out to the children and youth," commented Anne-Marie Ong, community worker, Beyond Social Services.

The baking class provided a warm and friendly experiential learning environment that allowed for easy and uninhibited flow of conversations between the children, youth and employees of Konica Minolta, whom volunteered to be a part of the initiative. Through the baking class, the volunteers developed a deeper understanding of the difficulties faced by the children and youth that they had interacted with. The volunteers also shared valuable life lessons and stories, as a way of motivating the children and youth to aspire to achieve their goals.

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Konica Minolta Business Solutions Asia
Konica Minolta Business Solutions, a leading company in advanced document management technologies and Managed IT Services for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multi-function products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team.

Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle.

In line with its core message "Giving Shape to Ideas," Konica Minolta endeavours to respond to its customers' needs across the world with relentless creativity, innovation and advance technology.

Konica Minolta and bizhub are registered trademarks of Konica Minolta, Inc. All other trademarks mentioned in this document are the property of their respective owners.

Konica Minolta, the logo, and other trademarks are trademarks of Konica Minolta and may not be used without permission.

Contact Information:

Konica Minolta Business Solutions Asia Pte. Ltd.
Celine Long

PR Communications Pte Ltd
How Hwee Yin

6227 2135