EZJR, Inc. Announces Divestiture of Subsidiaries

Company to Focus on Agreement With Her Holdings and Expansion of Health and Beauty Product Line

Encino, California, UNITED STATES

LAS VEGAS, NV--(Marketwired - May 19, 2015) -  EZJR, Inc. (OTC PINK: EZJR), a leading eCommerce Service Provider, today announced that it has divested itself of three of its wholly-owned subsidiaries; OW Marketing, Inc., OW Realty, Inc. and Leading Edge Financial, Inc. The spin-off of the companies was the result of an exchange of stock with AdMaxOffers.com, LLC ("AdMax") a shareholder in EZJR. AdMax returned 650,000 shares of EZJR common stock in exchange for ownership of the three subsidiaries. The 650,000 shares will be cancelled by the Company. In addition, it is anticipated that AdMax and certain other shareholders will sell some or all of their shares in separate private transactions.

Simultaneous to the divesture, Edward Zimbardi resigned as EZJR's CEO and as a Director of the Company. Barry Hall, the Company's Executive Chairman and CFO, was appointed CEO while the Company defines its future management structure.

"Since October of 2014, EZJR has been concentrating on its contract with Her Holdings. The businesses of the three divested subsidiaries were no longer consistent with our strategic direction," said Barry Hall. "In closing this transaction we will now be able to focus our resources on growing sales by expanding our customer base of young, urban women. We intend to add to our current product offering with additional high quality, yet affordable, health and beauty and fashion products."

About EZJR, Inc.
EZJR's primary business is to improve the sales performance of brands, products and services by way of our proprietary eCommerce platform. Our unique methodology minimizes the cost of generating leads and then maximizes the conversion of those leads into customers. After the initial sale, EZJR utilizes a process for monetizing customers to the greatest extent possible through up-sales, down-sales and cross-sales.

In October 2014, EZJR entered into a Marketing and Selling Agreement with Her Holdings, Inc., a retailer of human hair extensions, marketed under the brand name Her Imports. Under the agreement EZJR generates customer leads through email marketing campaigns, online advertising and social media and various affiliate marketing campaigns. EZJR sells Her Imports products online and in fourteen store locations throughout the U.S.

Forward Looking Statements: Statements in this document contain certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, as amended. These statements are based on many assumptions and estimates and are not guarantees of future performance. These statements may involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of EZJR, Inc. to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. EZJR, Inc. assumes no obligation to update any forward-looking statements as a result of new information, future events or developments, except as required by applicable securities laws. For more information, please refer to EZJR, Inc.'s financial statements as filed with the Securities and Exchange Commission.

Contact Information:

For Investor Relations Contact:
Paramount Advisors, LLC
Michael Irving
(407) 878-5462