NEWMARKET, ONTARIO--(Marketwired - May 19, 2015) - The Ontario SPCA is launching the award-winning "No Hot Pets" (www.nohotpets.ca) campaign today, a component of the Operation VALUE (Vulnerable Animals Left Unattended Everyday) program. In an effort to remind pet owners of the dangers of leaving pets unattended in a vehicle during the hot summer months, the campaign saw great success in 2014 with public engagement at an all time high. The Ontario SPCA is seeking the public's assistance in continuing to share this message.

Parked cars can quickly reach deadly temperatures, even on relatively mild days with the car parked in the shade and the windows slightly open.

Through the No Hot Pets online forum, citizens are asked to share the dangers of leaving pets in vehicles using the hashtag #nohotpets. In addition, pet owners are asked to go online to www.nohotpets.ca and pledge to not leave their pets in their vehicles. Those who pledge will receive a free No Hot Pets window decal for their vehicles (while supplies last).

"Leaving your pet unattended in a vehicle is one of the most irresponsible things an owner can do, leave your pet at home and if you must take your pet make sure that someone is with it at all times," says Connie Mallory, Chief Inspector, Ontario SPCA. "During the hot summer months, let's keep everyone safe and cool."

Dogs have a limited ability to sweat; even a short time in a hot environment can be life-threatening. A dog's normal body temperature is about 39°C and a temperature of 41°C can be withstood only for a very short time before irreparable brain damage or even death can occur.

If heat stroke is suspected (excessive panting and drooling, listlessness or unconsciousness) prompt veterinary medical attention is vital. In the meantime, wet the fur immediately with lukewarm to cool water, not cold water. Bring the pet into the shade and offer drinking water.

If you observe an animal suffering in the heat, call 310-SPCA (7722) 24/7.

Ontario SPCA and Humane Society:

Protecting animals since 1873, Ontario SPCA is Ontario's Animal Welfare organization. A registered charity comprised of over 50 Communities.

Since 1919, when Ontario's first Animal Welfare legislation was proclaimed, the Ontario SPCA, with the help of its Communities, has been entrusted to maintain and enforce Animal Welfare legislation. The Act provides Ontario SPCA Agents and Inspectors with police powers to do so.

Ontario SPCA provides leadership in animal welfare innovations including introducing high-volume spay/neuter services to Ontario and opening the Provincial Education and Animal Centre.

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