BUENA PARK, CA--(Marketwired - May 20, 2015) - According to a new Kelton Global survey1, 9 out of 10 American moms admit that they will go to extreme measures to get their child to brush every morning and right before bedtime. More than half say it is their most important job as a mom -- more important than getting their kid dressed for school, ensuring they eat a healthy breakfast or even getting Mom to work on time.

Moms confess to bribing, disagreeing with and even taking away a toy in order to get their child to brush. But, it doesn't have to be a dreaded daily battle thanks to Firefly®, the leader in children's oral care solutions, which offers fun toothbrushes in bright colors, with flashing lights and favorite characters that turn brush time into playtime.

"Moms know that good health starts with good oral care, but it can be a daily battle to get kids to brush. Firefly® has created a line of oral care solutions that not only help parents get their kids excited to brush, but also help to eliminate the mess that comes along with brush time," said Doug Corbett, President and CEO of Dr. Fresh, LLC. "By designing products that appeal to both the needs of parents and kids, Firefly empowers and entertains kids into healthy habits that last a lifetime."

The survey also found that more than half of moms let children pick out their own toothbrush to help inspire them to brush on a daily basis. Firefly®, the inventor of light-up toothbrush technology, created the Ready Go LightUp toothbrush, which is currently the number one selling kid's manual light-up toothbrush in the nation. With fun and popular characters such as Hello Kitty™, Star Wars™, Spiderman™, Marvel®, Barbie™, Angry Birds™ and many others, parents can trust that Firefly® products lead to lifelong healthy habits by delivering Good. Clean. Fun.™ 

The flagship Ready Go toothbrush is equipped with a 60-second light-up timer that flashes green to go, orange indicating halfway there, and red to stop -- guiding kids to brush their teeth for the dentist recommended amount of time -- one minute for the top row of teeth and one minute for the bottom row. It also features a strong suction cup on the bottom of the toothbrush to keep the brush standing upright, keeping bristles clean and away from moisture and germs on the sink. Firefly® is also the creator of the popular Fun Pump Rinse, which comes equipped with a no mess storage cup and enables kids to pump the right amount of rinse needed to help fight cavities all by themselves. 

For more information about Firefly®, including where to find the innovative oral health care products, visit fireflytoothbrush.com. Be sure to join in on the conversation on Facebook, Twitter and Instagram.

1 Kelton Global Survey 2015

About Firefly®
Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.

Contact Information:

Ili Georgiev
Finn Partners
(310) 552-4191