TORONTO, ONTARIO--(Marketwired - May 21, 2015) - Today, TRADER Corporation announced the launch of a comprehensive education program to help Canadian auto dealers navigate through the new digital marketing landscape. This exciting program, called Fast FWD, was created in response to the shift in how today's tech-savvy consumers shop for cars: approximately 83%1 of car shoppers now research their purchase online.

"It's eye-opening knowing that, for every 2500 people visiting your website, you'll see only 100 in your showroom," says Roger Dunbar, TRADER Corporation's VP of Marketing.2 "While shoppers do go and see cars in person, it's almost guaranteed not to be their first impression. The front line battlefield for car shopper attention is online, and every dealer must be there. No argument. We're here to help dealers understand digital marketing tactics and strategies that they can apply to their everyday business, regardless of whether they are a small, medium or large sized dealership."

As part of the Fast FWD program, TRADER has invested in sponsoring a dealer-focused web series called, Pistons & Pixels. A fast-paced, information-packed series, Pistons & Pixels covers a large collection of digital marketing topics and its impact on auto shoppers today. Each 4-minute episode features industry experts who will share insider tips and tricks to provide dealers with what they need to get that competitive edge. TRADER is also partnering with various associations to ensure this rich content is distributed to dealers across Canada. Further details around this partnership and distribution will be announced later on.

In addition to Piston & Pixels, Fast FWD provides dealers with additional learning resources, including instructional animated videos, whitepapers, how-to guides and top-10 lists. TRADER's Fast FWD education program and access to all material is free of charge. To learn more about the program and to view the first episode of Pistons & Pixels please visit www.pistonsandpixels.com.

ABOUT TRADER

TRADER Corporation is a trusted Canadian leader in online media, automotive consumer marketplaces, and automotive-focused digital marketing solutions. The company's best-of-breed product portfolio includes Web Solutions powered by Dealer.com, a full arsenal of tools and technology to turn automobile dealerships into serious online competitors, and vAuto's Provision®, a robust offering to help clients make faster and smarter inventory decisions based on real time local market knowledge. Our online marketplaces and destinations include: autoTRADER.ca™, autoHEBDO.net™ and Autos.ca. Please visit www.tradercorporation.com for more information.

Sources:

1 (Millward Brown Digital, "Google Vehicle Shopper Path to Purchase Study", Sept. 2013)
2 (Canadian Internet Registration Authority survey, March 2013)

Contact Information:

Christina Fabugais, B2B Marketing
TRADER Corporation
(416) 784-5200 ext. 3599
christina.fabugais@trader.ca