SCOTTSDALE, AZ--(Marketwired - May 21, 2015) - TrueShip (http://www.TrueShip.com) has just released a new white paper that aims to answer an age-old question in ecommerce: Can product returns actually make you money?
The ecommerce returns rate hovers between 15%-33% for e-retailers, with certain vendors like Zappos showing that return rates can climb as high as 50%. But, a six-year study has found that product returns can actually make you money, and that e-retailers actually want to have a certain product return rate per customer to encourage future spending.
Online shoe retailers Zalando and Zappos are both highlighted in the guide. This is because they have always offered lenient returns policies that make it simple for customers to return products they don’t want. Neither retailer charges for return shipping or restocking, either. But both have grown immensely over the past five years, and both have stated that the customers returning the most products consistently generate more revenue than other customers.
“Product returns have been forever viewed as a thorn in the heel for e-retailers, but in reality it’s the other way around,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our new guide helps e-retailers better understand why a certain rate of returns is actually healthy, and just how it contributes to future spending and growing their bottom line.”
TrueShip’s new guide can be found online by visiting: http://www.trueship.com/blog/2015/05/21/can-product-returns-actually-make-you-money/#.VV5TXkbhAp0.
A detailed assortment of related ecommerce guides can also be found at TrueShip’s website at: http://www.trueship.com/blog.
About TrueShip
#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
About ReadyReturns
#ReturnsHappen -- ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
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Contact Information:
Press Contact
Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447
Email: support@trueship.com