VAUGHAN, ONTARIO--(Marketwired - May 22, 2015) -

Editors Note: There are two photos associated with this press release.

Hungry and in need of a quick and tasty boost, but resources are tight? KFC knows how hard it is to fill up your belly on a budget and is helping Canadians coast to coast with the brand new $5 Fill-Up meal - four tasty meal options including a choice of entrée, drink and dessert, all for just $5.00! There's nothing else like it, providing the quality, variety and value Canadians are craving.

"We pride ourselves on providing our customers with value and options, for a tasty low price," says Mike Van Horne, Marketing Director, KFC Canada. "The $5 Fill-Up is KFC's newest meal deal and we wanted to give our fans options to make their lives a little easier and more enjoyable!"

To celebrate the Canadian launch of the $5 Fill-Up, KFC and Colonel Sanders himself presented Canadian consumers with two fun and exciting experiences that put a special spark in their days.

$5 Fill-Ups: Making everyday special!

To kick-off the launch of its newest meal deal, KFC brought Colonel Sanders himself to Canada to share in the fun. Fans at Yonge-Dundas Square in Toronto, Ontario, were ecstatic to see the Colonel show up at the YouTube FanFest, flocking over to meet and take their photo with him as he provided KFC $5 Fill-Up gift vouchers to hungry and happy patrons.

Then, on Wednesday May 6, KFC took over a full service gas station to offer a unique fill-up opportunity for drivers. Appearing pump-side, KFC employees surprised and delighted people by filling up their cars, for free, and providing them with KFC gift cards so they could enjoy a $5 Fill-Up meal at a local KFC restaurant! KFC captured consumers' elated reactions and fill-up experience - check out the video on KFC Canada's Facebook page here.

KFC is going even further to fill-up their fans with a unique online social contest called "KFC's 21-Day Giveaway #FillUpfor5" on Facebook, that gives fans the chance to fill up on items to create their own special moments and experiences. Through KFC Canada's Facebook page, fans can win daily tech, entertainment and adventure-themed prizes and gear, by commenting on their version of the 'Top 5' list of the day - top five movie picks of the summer, top five apps, top five travel must-haves and more.

High-end prizing includes tech gadgets such as a GoPro & Go Pole, Beats By Dre Headphones, an Ipad Mini; entertainment gift cards such as Cineplex, Netflix and Amazon; and a slew of adventure prizes such as a Hershel Gear set and Ray Ban Sunglasses.

This three week, 21 day program, starts on Tuesday May 12, 2015.

Real bang for your buck: KFC $5 Fill-Ups

For a limited time only, KFC's new $5 Fill-Ups prove yet again that consumers don't have to sacrifice their budgets to satisfy their hunger. KFC's $5 Fill-Up meal options include much more to help your dollar go further. How can you compete with a complete, satisfying meal? $5 Fill-Up meal options feature a choice of entrée, drink and a dessert cookie. KFC's four tasty options include:

  • Two piece dark meat, bread, fries, cookie, drink
  • One piece white meat, bread, fries, cookie, drink
  • Popcorn chicken, bread, fries, cookie, drink
  • Chicken bowl, cookie, drink

For additional visuals and product comparisons, please visit the following FTP site: http://softp2.strategicobjectives.com

Username media99
Password journalism
Folder: KFC $5 Fill-Up

KFC®'s Original Recipe® begins with locally sourced, grain-fed, 100% Canadian chicken that is always raised without any added hormones. Hand breaded in-store and perfectly cooked every time, the flavour is irresistible. For more information please visit KFC.ca.

About KFC Canada

Founded by Colonel Harland Sanders in 1952, KFC is now the world's most popular chain of chicken restaurants. To this day the Colonel's own blend of 11 herbs and spices is still used to season our Original Recipe® chicken and it still remains a very closely guarded secret. KFC's specialty is our famous Original Recipe® chicken, but we also feature a wide variety of freshly prepared sandwiches and wraps, on the go snack items, home-style sides, desserts and beverages.

Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates more than 15,000 restaurants in 109 countries around the world including more than 700 locations right here in Canada.

To learn more about KFC Canada, visit our website KFC.ca - or join our community on facebook at www.facebook.com/KFCCanada.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20150522-KFC1-800.jpg

http://www.marketwire.com/library/20150522-KFC_2800.jpg

Contact Information:

For more information,
high res images or to request an interview, please contact:
Claire Petch
Strategic Objectives
416- 366-7735 ext. 269
Claire.petch@strategicobjectives.com

Website: www.kfc.ca
Facebook: www.facebook.com/KFCCanada
Twitter: @kfc_canada