TORONTO, ONTARIO--(Marketwired - May 26, 2015) -

Editors Note: There is a photo associated with this press release.

Pilot PMR is pleased to announce that acclaimed illustrator, author and new media talent Sarah Lazarovic will be joining the Toronto agency on June 1 in the position of Creative Director.

Lazarovic is the latest addition to the Pilot team to arrive from the highest ranks of Canadian media, with a deep understanding of modern communications.

Her work has been published in every major Canadian publication and her graphic memoir, A Bunch of Pretty Things I Did Not Buy, was named one of The Globe and Mail's top books of 2014. The founder of, Lazarovic was a digital artist-in-residence at the Banff New Media Institute and recently concluded a year-long fellowship at Massey College, where she studied consumer behaviour at the Rotman School of Management, and Environmental Policy and Sustainability at the School of the Environment.

At Pilot, Lazarovic will redefine the role of Creative Director, providing a range of public and private sector clients with unique ways of telling their stories and capturing the public's attention.

"In today's competitive communications landscape, Pilot stands out by offering smart, creative solutions that have a real impact across all platforms and mediums," said Pilot founder and CEO David Doze. "We understand how to communicate concepts in a way that people instantly understand and respond to, and Sarah's creativity, unique insights and multi-media talents will be a tremendous asset to our team."

Founded in 2005, Pilot is a full-service communications agency with an in-house team of communications strategists, web developers, designers and media specialists. With a focus on story design, Pilot is currently working with clients including The 519, Union Station, Toronto Community Housing Corporation, Credit Unions of Ontario, HealthPro and Lerners LLP.

To learn more about Pilot, please visit Sarah's work can be seen at

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Contact Information:

Pilot PMR
David Doze
President and CEO
(416) 462-0199 x 225
David.Doze (at)