TORONTO, ONTARIO--(Marketwired - May 29, 2015) - Calling a licensed and insured taxi in Toronto just got a lot easier.

Co-op Cabs, Toronto's oldest and most trusted taxi company with a fleet of over 900 cars, officially launches its new app today called Gata Hub.

Street teams will be in a number of downtown locations helping people to download the app, which stands for Get a Taxi Anywhere, as well as handing out discounts and explaining the many features of the app…including safety features.

"We've partnered with Gata Hub for one simple reason," says Co-op's CEO, Peter Zahakos. "We heard loud and clear that our customers wanted more convenience when it comes to getting a cab and this app does all the things passengers are looking for, which also happens to include getting in an insured and inspected cab with a licensed driver."

The app, developed by Toronto start-up Gata Labs Inc., allows for maximum flexibility when it comes to payment. Unlike other apps that only accept credit cards, the Gata Hub app will allow passengers to not only pay by credit card but also by debit, cash, taxi chits, and coupons.

"We identified a need right away, not just in Toronto but in other cities across North America, for taxi fleets to innovate in order to compete, so we decided to help them develop an app of their own," says Simon Bourgeois, President and Co-Founder at Gata Labs Inc.

Right now, the Gata Hub app can be used in 110 cities across in Canada and the United States where Gata Labs has partnered with reputable, licensed taxi brokerages, and that list is growing.

Among the many features, the app allows passengers to GPS track the location of their taxi, pay in-app for their ride, receive electronic receipts instantly and the option to rate their driver and the ride experience.

The street teams will be in two prominent locations, beginning at 11:30 a.m. at Wellington and Yonge and then at 5:30 p.m. at King and Portland in the heart of Toronto's nightclub district.

Co-op Cabs has proudly been serving the people of Toronto for over 55 years, and to show off some of its history there will be four taxis parked at these locations - two new cabs along with two of their signature cars from the 1950s.

Gata Hub can be installed at the App Store now. First-time users can use discount code COOP10.

About Co-op Cabs

Our distinctive red and yellow cabs have been navigating the streets of Toronto since 1956. Co-op cab drivers are proud owners of their own vehicles. Being small business owners motivates our drivers to provide the highest level of customer service and safety. We provide over 45,000 trips every month to customers with special needs. Our dedicated members have taken a special training in order to provide accessible transportation for people of all abilities across the Greater Toronto Area.

Contact Information:

Media Contact:
Alex Pierson
Co-op Cabs Spokesperson