FOSTER CITY, CA--(Marketwired - Jun 18, 2015) - Conversica, the leading provider of lead engagement software for marketing, inside sales and sales organizations announced that it has been selected by the SIIA as both the Most Innovative and the Overall winner in their NextGen Relationship Intelligence award category.

SIIA's NextGen program provides exposure to companies delivering game-changing solutions and aims to bring awareness to five verticals: Mobile, Relationship Intelligence, Security, Healthcare, and Financial Services. Nominating companies are judged by a group of industry experts who determined the Most Innovative, Most Disruptive and Overall NexGen winner in each category.

Conversica's innovative artificial intelligence technology can nurture thousands of sales leads from interest to intent to purchase -- without human intervention. The AI component initiates two-way email conversations and reads replies, extracting information and interpreting the lead's intention and sentiment in much the same way a live sales representative would. It is currently being used by thousands of sales representatives worldwide, and has helped create billions in sales revenue.

"We are extremely pleased to be recognized by the SIIA for our unique AI software," commented Mark Bradley, CEO of Conversica. "We are leading a movement that will revolutionize the way sales and marketing departments handle inbound leads. Marketing departments are seeing more attention to the valuable leads they are generating, and sales departments are finding they can handle thousands of leads much more effectively. It's an intelligent solution to an age old problem."

"There is tremendous innovation taking place in the software and services market as companies leverage relationship intelligence to gain competitive advantage," said Rhianna Collier, Vice President & Managing Director of the Software & Services Division at SIIA. "NextGen award winners like Conversica-chosen by a Selection Committee comprised of M&A, VC and advisory executives-are offering game-changing products that add significant value to the market."

About Conversica

Conversica is the leading provider of lead engagement software for marketing, inside sales and sales organizations. Presented as a customized online persona, the application automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. Used by more than 7,500 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$7.6 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California. To learn more, visit

About SSD
The Software & Services Division (SSD) of SIIA represents companies that develop the applications, services, infrastructure and tools driving the success of today's high-tech industry. SSD programs and activities are designed to foster company growth and success by providing professional insights and strategy, executive networking, industry exposure and business development opportunities. SSD member executives actively collaborate to share business and operational expertise, best practices, and new innovations to help companies efficiently build growing and successful businesses. For more information, visit

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit