HONG KONG, CHINA--(Marketwired - Jun 22, 2015) - The Natural & Organic Products Asia (NOPA2015) trade fair is expanding dramatically this year to help companies satisfy Asia's growing appetite for organic and natural products. The world of natural & organic products continues to be on inspirational and fast developing market. NOPA2015, scheduled from 26 to 28 August 2015 in Hong Kong, is the one and only trade show on all things of natural and organic in Asia, with a representation of over 1,000 brands from over 50 countries.
Highlights of Natural and Organic Products Asia 2015
Market leaders and new suppliers will showcase their premium products at NOPA2015, with many innovative new launches from all over the world, including:
The show is expected to be 70% larger in scope and scale this year, exhibitors including manufacturers, leading brands and traders in the natural food and beverage, health and nutrition, natural living and beauty sectors. Invited buyers are from multi-national retail chains, distributors, wholesalers, import & export, as well as caterers from hotels and restaurants, healthcare, beauty, health clubs, independent retailers, and online shops.
Platform for Expansion in High-Growth Market
Stuart Bailey, General Manager of Diversified Communications Hong Kong, the organizer of Natural & Organic Products Asia 2015, says: "In the year since we held our inaugural fair, the market for natural and organic products has boomed here in Asia. As the industry's foremost business event, Natural & Organic Products Asia is again creating a platform for brands and buyers to come together, explore opportunities and achieve real business growth in the world's most exciting and explosive market."
Growing awareness of health and wellness in China and across Asia is increasing demand for organic and natural products, with superfoods and natural cosmetics and beauty products becoming particularly sought after. At the same time, product-safety scandals continue to further fuel the market as consumers seek assurances that their food and beauty products are safe. As a result, China's annual consumption of organic products is expected to increase by as much as 50% over the next decade, positioning the nation as the fourth largest organic market in the world by 2020.1
Expanded Show Offers More Trendy Products and Insights
With new feature areas, the latest products from world-leading brands and a speaker programme that includes high-profile industry experts, NOPA 2015 aims to benefit natural and health products businesses and help to develop the industry as a whole.
International Exhibitors, Regional Buyers
With over 60% exhibitors from overseas (many of them are new to Asia) and over 90% of brands & products from overseas, this unique international profile has attracted regional buyers to NOPA for their sourcing journey.
With an open approach to trade, Hong Kong is one of the world's top locations for imports of these organic and natural, food, health and beauty products. The absence of trade barriers also means it is a key location for international brands looking to access both local customers and to re-export to other Asian destinations.
New and expanded features of Natural and Organic Products Asia 2015 include:
Alongside its four key exhibition zones -- The Natural Food Show, Natural Beauty & Spa, Natural Living and Health & Nutrition -- it will also put the spotlight on innovation in the New Product Showcase. The Products Showcase will highlight the cutting edge and best- selling products available at NOPA 2015 and ensures that buyers can see hundreds of the best innovative products all in one place onsite. After voting, winners would be announced and honoured in the Natural & Organic Products Asia Awards.
Natural & Organic Products Asia is an extension of Natural & Organic Products Europe. As Europe's leading nature business event, it welcomed over 9,200 trade visitors to its 19th show in London in April 2015, with over 600 exhibitors.
To learn more about Natural & Organic Products Asia, please visit: www.naturalproducts.com.hk
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Natural & Organic Products Asia is the only event covering both natural and organic industry in Asia. It showcases over 1000 brands and provides a tremendous opportunity for the natural and organic sector to connect with top decision makers, experts and opinion leaders.
Diversified Communications is a fast-growing business communications company headquartered in the United States. With 10 divisions in 12 countries, Diversified operates 100 face-to-face events annually across 17 business sectors. Our team understands the industries the industries it serves and has built an impressive portfolio of events, including successful and award-winning trade shows that embrace established relationships with key buyers in the food and retail industries. In Hong Kong, Diversified Communications' events include the highly successful Restaurant & Bar, Seafood Expo Asia and Retail Asia Expo.
1 International Food and Agribusiness Management Association - www.ifama.org/files/conf/2012/Case%20Study%203.pdf
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