New Software Release Facilitates Cross-Functional Collaboration for Enterprises to Quickly and Effectively Act on Customer Insights
RESTON, VA--(Marketwired - Jun 23, 2015) - Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world's top brands, today announced the latest release to its customer intelligence platform. Clarabridge 7 is designed from the ground up to empower various teams throughout an enterprise to collect, distill actionable insights, and instantly view, collaborate and act on omni-channel customer feedback data. Clarabridge 7 helps businesses operationalize their customer insights and create a customer-centric culture of accountability, with each team understanding and more fully realizing their role in delivering a superior customer experience.
Many organizations employ largely manual processes to gather and analyze customer feedback. Others employ one or more CEM tools, and typically rely on a specialized staff of business analysts to design, analyze, and distribute customer insight reports. This intelligence is often locked within the silos of a department or a line of business, and has a narrowly defined distribution capability. With Clarabridge 7 businesses accelerate time to value by exploring, presenting, and sharing customer insights faster than ever, and gaining a true competitive advantage.
Key features include:
"CX Studio is visually intuitive and makes the data easy to understand," said Stephanie Jacobs, Marketing analyst at BE Aerospace. "It allows us to streamline our CEM process by sharing insights with executives, analysts, product designers, marketers, and other stakeholders. Making the data relevant to the teams who manage pieces of the customer experience is extremely powerful."
"Creating customer loyalty and profitability is no longer a guessing game," said Nithi Vivatrat, chief product officer at Clarabridge. "Clarabridge 7 makes it possible for large organizations to develop empathetic customer relationships. The synthesis of big data analytics, operational ease, and rich engagement capabilities allows businesses to immediately understand customer needs and wants -- regardless of how they interact with the company."
Clarabridge's customer experience management platform helps hundreds of the world's leading brands understand and improve the customer journey. Powered by the industry's most sophisticated customer analytics engine, Clarabridge collects and transforms all forms of customer feedback into intelligence, allowing businesses to activate the voice of the customer across the enterprise. Industry leaders including PetSmart, United Airlines, L'Oréal USA, Virgin Active, Orbitz, Rackspace and ADP use Clarabridge insights to inform key business decisions. The result: happy, loyal customers. For more information, visit www.clarabridge.com.