New Solution Provides Marketers With Complete Attribution and Real-Time Control for Callers From Popular Mobile Advertising Sources Such as Google, Facebook, Twitter, YouTube, Display and More
CHICAGO, IL--(Marketwired - Jun 24, 2015) - DialogTech, the market leader in call analytics and automation for the enterprise and agencies, today launched DialogTech for Mobile Marketing, the first and only comprehensive marketing solution for tracking, controlling and optimizing revenue-generating inbound phone calls from mobile advertising. This new solution also provides marketers with the most accurate keyword-level call attribution data for Google call extensions.
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"Mobile has become one of the first things to consider when building an integrated marketing strategy of any kind," said Paul Velten, director, digital strategy at ymarketing. "If your clients' business goals are dependent on leads or sales over the phone, and you are not accurately attributing revenue back to the original ad placed online, then it is time to further consider the user experience and rethink your measurement strategy."
"In the marketing world, attribution is the new black. And in the smartphone era, voice is the new black," said Mike Boland, chief analyst and VP at BIA/Kelsey. "Call volumes to businesses from mobile devices are exploding, meaning it's a critical evolution to track, analyze and optimize campaigns around these high-intent inbound calls."
"Every consumer approaches a purchase differently, and technology needs to be agile enough to account for these differences in order to provide real cross-channel value for marketers," said Steven Hartman, vice president, marketing at Kenshoo, which recently integrated the Kenshoo Infinity Suite with DialogTech for Mobile Marketing. "Mobile phone calls can be a critical part of this process for shoppers who may need to check store hours or get an important question answered about a product before making a purchase. Marketers need to understand the contributions of click-to-call at the keyword level in order to optimize successfully and ensure their campaigns continue to produce."
"CEOs expect marketing teams and agencies to prove the impact of their mobile advertising on customer acquisition and revenue," said Irv Shapiro, CEO and CTO of DialogTech. "Having complete and accurate performance data is critical, and that requires in-depth attribution and analytics on all inbound calls. With today's announcement, DialogTech now provides marketers with that previously unattainable caller data, as well as the means to control and personalize each caller's experience to improve sales conversion rates."
Tweet this: .@DialogTech launches the first end-to-end call analytics automation solution for #mobile #marketing http://www.dialogtech.com/solutions/role/mobile-marketing
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About DialogTech
DialogTech, formerly known as Ifbyphone, is the market leader in call analytics and automation. Thanks to smartphones, consumers are calling businesses to engage in conversation at record rates throughout every stage of the customer journey. DialogTech provides marketing, sales and support professionals with a single platform that enables transparency and control over every conversation, so companies can optimize lead generation, acquire new business faster and increase customer loyalty.
DialogTech's Voice360™ platform consists of a unique suite of applications that includes call attribution, call scoring, contextual call routing, call management and automated voice notifications. DialogTech has successfully processed over one billion minutes of voice engagements for its customers, and serves as a strategic partner to more than 5,000 enterprises, digital agencies and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com
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Tanaya Lukaszewski
Kulesa Faul for DialogTech
(916) 712-3791