OAK BROOK, IL--(Marketwired - Jun 25, 2015) -
Through a partnership with the Alliance for a Healthier Generation, McDonald's Corporation announced a global commitment to increase customers' access to fruit and vegetables and help families and children make informed choices in keeping with balanced lifestyles at the 2013 Clinton Global Initiative Annual Meeting. McDonald's made five specific commitments in 20 major markets, including the U.S., representing more than 85% of the company's global sales. The commitment spans through the year 2020 with interim goals in 2016 and 2018 and the final goal of fulfilling all commitments in all 20 markets by 2020.
Today, Keybridge, a public policy economic consulting firm based in Washington, D.C., released the first annual report on McDonald's progress. The company retained Keybridge to independently verify progress on these commitments in a clear and transparent manner. The verification effort was piloted in the U.S. and Italy and indicates that both markets are well-positioned to meet all of the commitments by 2020.
Progress from the U.S. market includes:
"We're making progress in areas that matter most to our customers, business and society," said McDonald's President and Chief Executive Officer Steve Easterbrook. "Our actions demonstrate the influence of our scale and the impact of our partnerships. We'll continue to work with the Alliance for a Healthier Generation to offer more choices to our customers around the world."
"The progress McDonald's is making is a critical step in the right direction," says Dr. Howell Wechsler, CEO of the Alliance for a Healthier Generation. "Any business practice that enhances the opportunity for families to make healthier choices is beneficial."
McDonald's is the world's leading global foodservice retailer with over 36,000 locations serving approximately 69 million customers in over 100 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local business men and women.
Contact Information:
Media Contacts:
Becca Hary
McDonald's
630-623-7293
becca.hary@us.mcd.com
Megan McIntyre
Alliance for a Healthier Generation
917-399-5250
megan.mcintyre@healthiergeneration.org