ESPN Wins; Telemundo, NBC Lead Facebook Engagement
Fox News Tops News Category; Adult Swim Sees Largest Growth in May
NEW YORK, NY--(Marketwired - Jun 25, 2015) - Shareablee Inc., the leading social media benchmarking and audience analysis firm that partners with TV and cable networks FOX, CBS, NBC, ESPN, Univision and CNN, among others, today launched a monthly ranking of the most socially engaged TV Networks in the U.S. The ranking, which includes all television shows and the main network brand accounts under their respective networks, reflects a total of 485.3 million social actions (362.5 million on Facebook -- likes, shares and comments, 27.4 million on Twitter -- retweets, favorites, 95.4 million on Instagram -- likes, comments). This represents a 7 percent decline in activity compared to April 2015, as many series wind down and networks prepare to clear the decks for summer programming.
ESPN, led by the program SportsCenter, ranks number one with 70.8 million total actions across Facebook, Twitter and Instagram. Telemundo ranked number one on Facebook with 41.4 million actions, followed by NBC with 36.7 million actions. Fox News won the news category with 28.4 million actions. Adult Swim grew 91 percent, the largest growth in the TV Network category during the month of May.
Top Ten U.S. TV Networks by Total Network Presence Facebook, Twitter and Instagram May 2015 |
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Network | Total Actionsi |
Total Contentii |
Actions to Fans Indexiii |
Fans/ Followersiv |
||||||
1 | ESPN | 70.8M | 13,615 | 284 | 105.5M | |||||
2 | NBC | 44.4M | 16,555 | 139 | 134.9M | |||||
3 | Telemundo | 43.4M | 12,573 | 615 | 29.9M | |||||
4 | ABC | 43.3M | 14,708 | 106 | 173.5M | |||||
5 | Univision | 33.2M | 16,065 | 273 | 51.4M | |||||
6 | Fox News | 28.4M | 9,603 | 393 | 30.6M | |||||
7 | ABC Family | 21.8M | 3,914 | 194 | 47.4M | |||||
8 | MTV | 21.8M | 3,770 | 65 | 141.6M | |||||
9 | E! | 19.0M | 6,246 | 207 | 38.9M | |||||
10 | CBS | 18.7M | 13,593 | 36 | 221.3M |
i Total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments for all properties under each brand across platforms.
ii Total content includes all posts, tweets and media posted by all properties under each brand across platforms.
iii "Actions to fans index" is calculated as the total number of actions taken on all posts made by properties in the network in the time period, divided by the total fan count of all properties in the network. This value is then set as an index against all U.S. TV Networks.
iv Total fans/followers includes average fans/followers for all properties under each brand as of May 31, 2015.
iv The actions per post metric notes the average number of actions garnered per post by a property or network's page in the report period.
Other notable findings include:
About Shareablee Inc.
Launched in 2013, Shareablee Inc. is the leading authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google+, Tumblr, LinkedIn, and YouTube.
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Kara Lawson
Email: kara@shareablee.com
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