NEW YORK, NY--(Marketwired - Jul 6, 2015) - Instacart (, the fast-growing grocery delivery service whose Personal Shoppers hand pick and deliver items from trusted local stores, announced today that it has partnered with New York's iconic specialty shop Zabar's. With this partnership, Zabar's will now be able to offer customers delivery of the store's unique assortment of food products within a 2-hour scheduled window.

Zabar's has been a New York institution for over 80 years, known for everything from their gourmet and kosher food to their 85-year-old veteran salmon slicer. This one-of-a-kind store has been seen in "Friends" episodes, featured in numerous publications over the years and said to be the place Jerry Seinfeld first told his now-wife he loved her.

The full assortment of Zabar's grocery items will be available for delivery, including its large selection of cheeses, coffee beans, baked items and its famous lox. Initially, delivery will be offered in Instacart's Upper Manhattan Zones, with delivery to Lower Manhattan targeted for sometime in the near future.

"Zabar's is a beloved New York City establishment for food lovers, and our local customers were asking us to add it to the platform so they could begin home delivery of their favorite specialty items," said Nilam Ganenthiran, Vice President of Business Development and Strategy at Instacart. "We want to make it possible for New Yorkers to get their regular weekly groceries and specialty items delivered right to their doorstep on demand. We're thrilled to welcome Zabar's as our newest New York City partner, bringing an older established grocer into the age of on-demand delivery."

"We have built our business on providing Zabar's customers with the best products available and superior customer service," said Zabar's co-owners Saul and Stanley Zabar. "Now, as we enter our 81st year in business, we want to give our Zabar's fans that are not always able to make it into the store an easier way to shop with us, and with Instacart we can do that."

Launched in San Francisco in 2012 and now serving customers in 16 markets, Instacart has fundamentally changed how consumers and businesses get their groceries. Instacart connects its customers with Personal Shoppers who shop for and deliver grocery orders in as little as an hour. This innovative delivery process eliminates the need for costly infrastructure such as inventory, warehouses, and delivery trucks and led to Instacart being named "America's Most Promising Company" by Forbes Magazine in January 2015.

New customers can sign-up at, and get free delivery on their first order. Instacart will also be giving away 100 coffee mugs along with Zabar's gourmet coffee for the first 100 deliveries. Future orders cost just $3.99 for two-hour delivery or $5.99 for one-hour delivery. Customers can also purchase a $99 annual Instacart Express membership and receive free delivery on any order over $35.

About Zabar's
Our father and mother, Louis and Lillian Zabar, started the business back in 1934, opening a 22-foot-wide shop along NYC's Broadway at West 80th Street. Louis was a real stickler for quality, roasting his own coffee, and personally visiting smokehouses to sample and inspect the fish -- rejecting far more than he accepted.

The principles and practices of our founder and father continue to guide us: Respect the customer. Never, ever stint on quality. Offer fair value. And last but not least, keep searching for the new and wonderful.

Over the years, the business kept growing, and today we span practically the entire block front. With our sons, daughters and their cousins, we're still at it -- hand-slicing meltingly delicious smoked fish behind our deli counter... offering tastes of the latest artisanal cheeses... setting out fresh-baked batches of rugelach (it's our Bubbe's recipe)... overseeing the roasting of our special coffee blends (we sell 400,000 pounds a year!) Retire? Not on your life -- we're having too much fun! 

For more information about Zabar's, please visit, peruse their blog, follow them on Twitter (@ZabarsIsNY) and "like" them on Facebook

About Instacart
Instacart allows people to order groceries online by connecting them with workers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 16 cities across the US and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Fairway Market, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

Contact Information:

For information, contact:
Michelle G. Faulkner
Big Swing Communications

+1 617-510-6998