Albany, NY, July 7, 2015 (GLOBE NEWSWIRE) -- The application-to-person (A2P) SMS market is poised for moderate yet steady growth chiefly on account of an expansion in the mobile subscribers base, according to a new study by Transparency Market Research (TMR). The report is titled 'A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014-2020.' The study puts the value of the global A2P SMS market at US$53.07 billion in 2013. A CAGR of 4.2% is expected between 2014 and 2020, by which year the A2P SMS market will stand at US$70.32 billion.
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A2P SMS is widely used for the following applications: Updating end-users about campaigns/offers, news, location-based opportunities, polling contests, promoting brands, and transactional messages. Numerous industries, such as banking, financial services, and insurance (BFSI); retail and marketing; healthcare, media, entertainment, and tourism reply on A2P SMS to reach out to customers for different reasons.
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A2P SMS, as the name suggests, is a short text/multimedia message that is sent from an application to a mobile subscriber. While the market for person-to-person (P2P) SMS has been dented with the advent of web messenger services such as Blackberry messenger, WhatsApp and Snapchat, the reliance on A2P SMS has not reduced as drastically. The advantages of A2P SMS stem primarily from the fact that this service helps organizations reach out and communicate directly with millions of subscribers across age, geographies, and handsets at a reasonable cost. This creates an environment that's conducive to the growth of the A2P SMS market.
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The report studies the global A2P SMS market revenue from applications such as: Interactive services, customer relationship management (CRM) services, pushed control services, promotional campaigns, and others. The CRM application segment contributed the highest share of revenues to the A2P SMS market. CRM services typically include payment/booking confirmation, one-tome passwords (OTP), appointment reminders, and so on. With more companies-spread across sectors such as BFSI, retail, travel, and e-commerce-sending such communication to their customers, the usage of A2P SMS for CRM will see an uptick.
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The report also studies the global A2P SMS market based on market revenue, by geography. For this purpose, the market is segmented into: Europe, North America, Asia Pacific, and Rest of the World (RoW). The report finds that as of 2013, the Asia Pacific A2P SMS market was the largest with a revenue share of 42.2%. TMR's analysts expect that APAC will continue to chart this growth trajectory and widen its lead over the other geographical regions. Within Asia Pacific, the growth of the A2P SMS market is expected to be most prominent in China, India, South Korea, Japan, Singapore and Malaysia.
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Top A2P SMS platform providers and companies offering gateway solutions that have been profiled in the report are: Syniverse Technologies LLC., FortyTwo Telecom AB, AMD Telecom S.A., Ogangi Corporation, mBlox, Inc., Silverstreet BV, Symsoft AB, and Tanla Solutions Ltd.
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Transparency Market Research (TMR) is a U.S. based provider of syndicated research, customized research, and consulting services. TMR's global and regional market intelligence coverage includes industries such as pharmaceutical, chemicals and materials, technology and media, food and beverages, and consumer goods, among others. Each TMR research report provides clients with a 360-degree view of the market with statistical forecasts, competitive landscape, detailed segmentation, key trends, and strategic recommendations.