Unibet acquires Stan James Online

SWEDEN


Unibet Group plc has today signed an agreement to acquire the online gambling
business of Stan James Group plc together with full rights and ownership of the
brand. The transaction does not include the UK shops business operated under the
Stan James brand, which for a transitional period has been granted rights to the
brand. Stan James is one of the most well respected online gambling operators in
the locally regulated UK market offering online sports betting, casino and poker
through its web site www.stanjames.com.
The transaction is subject to regulatory approvals and is expected to complete
in the second half of the third quarter 2015.

The transaction will significantly strengthen Unibet’s position in the large UK
online market which is estimated to be worth around GBP 2.7 billion in 2015
according to H2 Gambling Capital and thus is one of the largest on-line markets
globally that has already re-regulated with attractive terms and conditions. The
acquisition price of GBP 19 million is payable fully in cash and will be
adjusted for customer liabilities that Unibet will take over on completion.

Stan James has approximately 150 employees based in Gibraltar. In line with
standard EU rules on the acquisition of a business, the employees will transfer
their employment to Unibet.

In the five month period to 31 May 2015, the GWR of Stan James online business
was GBP 10.5 million and the EBITDA, after charging UK point of consumption tax,
was GBP 1.4 million. On an annualised basis the acquisition multiple is
therefore around 6 times 2015 EBITDA, without taking account of any future
synergies from the transaction. Such synergies can consist of more effective
marketing and economies of scale associated with third-party procurement of
products. For the second quarter of 2015, the number of quarterly active
customers amounted to 84,266.

“We have long been looking at strengthening our position in the UK online
market. Stan James as an operator is one of the most well-respected in the UK
market with particular strengths in horse-racing and other British sports. Stan
James has had a long presence in the British market where there are few
companies of this size available for acquisition. Since Unibet has only recently
targeted the UK market there is little overlap between our respective
businesses. Over time we see a significant potential to increase the breadth of
the Stan James product range, such as live streaming, casino and improving the
mobile offering,” says Henrik Tjärnström, CEO Unibet.

Denis Kelly, CEO of Stan James Online says, “We are delighted to join the wider
Unibet group. There is a substantial market opportunity in the UK following the
re-regulation. Through the combination of Unibet’s expertise in marketing and
financial strength, together with Stan James’ high quality sports and racing
betting offering aimed at the UK market, I am confident that we can increase
substantially the combined Group’s market share in the UK. I would also like to
take this opportunity to thank the shareholders of Stan James for their strong
support of the business.”
For more information:

Henrik Tjärnström, CEO Unibet           +44 7515 975 629

Inga Lundberg, Investor Relations      +44 788 799 6116
About Unibet

Unibet was founded in 1997 and is an online gambling company listed on Nasdaq
Stockholm. Unibet is one of the largest listed gambling operators in the
European market and provides services in 21 languages through www.unibet.com,
www.unibet.dk, www.unibet.fr, www.unibet.it, www.unibet.be, www.unibet.ee,
www.unibet.com.au, www.unibet.co.uk www.maria.com, www.mariacasino.ee,
www.mariacasino.dk and www.mariacasino.co.uk. Unibet has 10 million customers in
over 100 countries. Unibet is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is audited and
certified by eCOGRA in relation to responsible and fair gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com
and twitter.com/UnibetGroup

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