NEW YORK, NY--(Marketwired - Jul 14, 2015) - Instacart (, the fast-growing delivery service whose workers hand-pick and deliver items from trusted local stores, announced today that it's now delivering from Petco and Unleashed by Petco in New York City. The service, called PetcoNow™, is the first on-demand delivery service in the pet specialty retail category and will give New York City pet parents the ability to access all of the Petco and Unleashed by Petco quality pet products they need, delivered directly to their door in as little as two hours. The launch is being supported by a multi-channel marketing campaign to build awareness and drive demand.

Initially, PetcoNow will be available in select zip codes within Upper and Lower Manhattan as well as Brooklyn. Over time, Instacart and Petco plan to expand the coverage to more zip codes within the New York City delivery area.

In January 2015, Instacart announced a delivery pilot with Petco, marking its first non-grocery retail partnership. In April, the two companies formalized and expanded the partnership to all of Instacart's existing delivery markets, with the exception of New York City. As of today, Instacart provides Petco delivery in all 16 U.S. metro areas it serves including New York. For a list of all cities served by Instacart, visit

"Demand for the PetcoNow delivery service has exceeded our expectations in every market," said Brad Weston, Petco EVP and Chief Merchandising Officer. "Customer feedback has been positive, and we're seeing strong growth in week-over-week orders, as well as repeat orders in every city where PetcoNow is offered. We're proud to now serve pet parents in New York City."

"We are very excited to now offer PetcoNow delivery to pet parents in New York," said Nilam Ganenthiran, head of business development and strategy for Instacart. "New York City presents unique logistics challenges. In recent weeks, Instacart has worked to hone the complex logistics required to deliver everything from a 2-ounce bag of fish food to 50-pound bags of dog food in the crowded streets of New York. We're proud of the result and look forward to expanding this valuable service to our New York City customers."

Originally launched in San Francisco and since expanded into many other cities, Instacart has fundamentally changed the traditional grocery delivery space by connecting customers with workers who shop for and deliver grocery orders providing their own transportation in as little as one hour. This eliminates the need for costly infrastructure such as inventory, warehouses and trucks. In January 2015, Forbes named Instacart, "America's Most Promising Company."

Customers can open an account at, and get free delivery on their first order of $10 or more. Instacart also offers Instacart Express -- an annual membership that eliminates delivery fees for all orders of $35 or more. The cost is just $99 per year. Customers can sign up for a free two-week trial at

About Petco and the Petco Foundation
Celebrating 50 years of service to pet parents, Petco is a leading pet specialty retailer that focuses on nurturing powerful relationships between people and pets. We do this by providing the products, services, advice and experiences that keep pets physically fit, mentally alert, socially engaged and emotionally happy. Everything we do is guided by our vision for Healthier Pets. Happier People. Better World. We operate more than 1,400 Petco locations across the U.S., Mexico and Puerto Rico, including more than 120 Unleashed by Petco locations, a smaller format neighborhood shop; 10 Pooch Hotel destinations for pet daycare, boarding and spa services; prescription services and pet supplies from the leading veterinary-operated pet product supplier, Drs. Foster & Smith; and The Petco Foundation, an independent nonprofit organization, has raised more than $125 million since it was created in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support thousands of local animal welfare groups across the country and, through in-store adoption events, help find homes for more than 400,000 animals every year.

About Instacart
Instacart allows people to order groceries online by connecting them with workers who hand pick items at customers' local, favorite stores and deliver straight to their doors. Founded in San Francisco in 2012, Instacart has quickly scaled to 16 cities across the US and partnered with dozens of grocery retailers, including popular national chains (Whole Foods Market, Costco, Petco) as well as local, regional grocers (Fairway Market, Bi-Rite, Plum Market). By combining a personal touch with cutting-edge technology, Instacart offers customers a simple solution to save time and eat fresh food from the grocery brands they trust. Instacart is the only grocery service that can meet today's on-demand lifestyle by delivering in as little as one hour. First delivery is free at

Contact Information:

For information, contact:
Michelle G. Faulkner
Big Swing Communications

+1 617-510-6998