CLEVELAND, OH--(Marketwired - Jul 20, 2015) -

Eric Sydell, Ph.D., director of Research and Innovation at SHAKER, the market leader in custom simulations for pre-employment testing

Will present "Applying and Communicating the ROI of Human Capital Initiatives to Drive Change in Organizations" at the International Personnel Assessment Council (IPAC) 2015 Conference.

Sunday, July 19 - Wednesday, July 22, 2015

Sydell will present his session on Tuesday, July 21 at 10:30 a.m. EDT.

IPAC 2015 Conference
JW Marriott Atlanta Buckhead
3300 Lenox Road NE
Atlanta, Ga.

SHAKER will exhibit at Booth No. F7.

Demonstrating the value of human capital initiatives has become increasingly important in recent years as Industrial/Organizational (I/O) and Human Resources (HR) practitioners in nearly all industries have to defend their budgets and find ways to influence the bottom line. The challenge is that, although these practitioners know that human capital initiatives can and often do have a positive impact, it can be difficult to assess and communicate this to key stakeholders.

During his appearance at the IPAC 2015 Conference, Eric Sydell, Ph.D., director of Research and Innovation at SHAKER, and a panel of experts will discuss a business-outcome focused approach to demonstrating return on investment that can be applied in a variety of industry settings. Joining Sydell will be Melinda Seibert, personnel research psychologist at the National Security Agency; Michael Blair, manager of HR Strategy and Technology for Sprint; David Swiderski, research support specialist, Center for Human Services Research, University at Albany, State University of New York; and Shonna Waters, applied social scientist -- organizational strategist for the National Security Agency. Sydell and the other presenters will share how they have established and communicated the ROI of pre-hire assessment solutions in their specific contexts, leading to stronger partnerships with business leaders and ultimately, organizational change. Session attendees will learn about the challenges associated with measuring and communicating ROI as well as the opportunities for ethical, impactful calculations.

HR professionals and business executives interested in learning more about conducting ROI analyses to help demonstrate the impact of human capital initiatives to affect change at their organizations are encouraged to attend this informative session or connect with SHAKER at Booth No. F7. For more information about the IPAC 2015 Conference, visit:

About Shaker
SHAKER's Virtual Job Tryout® (VJT) technology, enables recruiters to combine the best of predictive analytics and human judgment. Recruiters identify best-fit candidates with more precision, increase new-hire retention and improve quality of hire. Virtual Job Tryout technology delivers pre-employment assessments as day-in-the-life experiences that educate and engage while obtaining a work sample that predicts job-fit and competencies critical for success. Virtual Job Tryout technology is available in standard as well as custom configurations. It has been deployed in most industries for entry level to mid-management positions. More information can be found at