WINDSOR, CT--(Marketwired - Jul 21, 2015) -®, a leading European auto parts retailer, announced today that for the first time they will be a Platinum sponsor of Bimmerfest East, a massive BMW auto show at Raceway Park in Englishtown, NJ on August 15. Bimmerfest is one of the premiere BMW events each year, and everyone at is thrilled to be part of the official celebration.

"Employees have attended Bimmerfest in the past, but not in this capacity", says President Matt Moran. "There are a lot of BMWs in our parking lot every day, and providing BMW parts is an integral part of what we do at I'm excited for us and for our business to be formally supporting Bimmerfest."

Bimmerfest is the largest BMW car show in North America; 2015 marks the fifth consecutive year it will host an East Coast event. Bimmerfest started on the West Coast in California 16 years ago. Popularity demanded a sister event for East Coasters who couldn't make the annual 3,000mi. pilgrimage. The West Coast routinely draws over 2,000 BMWs and about 5,000 attendees, while the younger Bimmerfest East boasted nearly 1,600 vehicles and over 3,000 people in 2014, expecting more in 2015. Bimmerfest East moved to Raceway Park, a larger venue with more room for people, cars, and activities.

Raceway Park is home to a dragstrip that will be open; another new attraction in 2015. Bimmerfest will host its famous Battle of the Bimmers, a contest to determine who has the best BMW in a variety of categories like Best Classic, Best Modified and Highest Mileage. will have their tent -- and show cars of course -- displayed in Platinum Booth C, where they will be giving away water bottles, various pieces of SWAG, and a $15 event credit to use on They encourage all attendees to stop by, shoot the breeze and take advantage of all the free giveaways. Otherwise, they'll come to you -- you'll surely see multiple, blue-shirted employees wandering around, handing out cool gear and credits, and gawking at thousands of BMWs.

Bimmerfest East happens from 10am - 4pm, August 15, rain or shine. Tickets are $15 for adults and free for kids 12-and-under; parking is free, too. Food and drink will be available, but attendees can bring some if they prefer. Please see for more details.

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