DALLAS, TX--(Marketwired - Jul 21, 2015) - Digital health research from Parks Associates shows U.S. consumers are adopting connected health devices and health apps in increasing numbers. According to the research firm, nearly 30% of U.S. broadband households own a connected health device, with over 40% of device owners having more than one. In addition, 55% of U.S. broadband households use at least one health app on a monthly basis. Parks Associates will discuss the success of these devices, as well as challenges and opportunities facing the market, during the firm's second-annual Connected Health Summit: Engaging Consumers, September 9-10, at the Omni San Diego Hotel.

"Fitness trackers stand out as one of the more successful product categories thanks to major marketing campaigns and the release of well-designed, easy-to-use products," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "At this year's Connected Health Summit, we will assess successful device strategies for personalizing the consumer experience for better engagement and outcomes with the leading companies in the industry."

Connected Health Summit features two sessions on Wednesday, September 9, focusing on consumer engagement strategies for connected health devices. "Personalizing the Consumer Experience: Challenges and Best Practices," 10:45 a.m., moderated by Jennifer Kent, Director, Research Quality & Product Development, Parks Associates, featuring the speakers:

  • Ash Damle, Founder and CEO, Lumiata
  • Chris Nicholson, CEO, mPulse Mobile
  • Dr. Khan Siddiqui, Chief Medical Officer & Chief Technology Officer, Higi
  • Glen Tullman, Chief Executive Officer, Livongo Health

"Personalizing the consumer experience is complex, yet achievable," said Chris Nicholson, CEO, mPulse Mobile. "I look forward to sharing our learnings and discussing strategies at this year's Summit, which is an amazing event where leaders can challenge thinking, explore concepts, and walk away more informed and energized. Parks Associates continues to bring thought leadership to this sector and provides a forum where we can all walk away more informed."

"Connected Health Summit brings together the leading innovators at the cutting edge of innovation in healthcare today," said Glen Tullman, CEO, Livongo Health. "We're excited to share how Livongo for Diabetes is using technologies like remote patient monitoring paired with a consumer-facing approach to change how we treat diabetes."

"Incorporating Platforms into Consumer Engagement Strategies," 1:30 p.m., moderated by Wang, will feature the speakers:

  • David Inns, CEO, GreatCall
  • Adam Pellegrini, Vice President, Digital Health, Walgreens
  • John Vander Meulen, General Manager, Johnson & Johnson Health and Wellness Solutions

"Walgreens believes the key to omni-channel digital health is the creation of seamless, frictionless experiences that engage the consumer," said Adam Pellegrini, Vice President, Digital Health, Walgreens. "We have seen significant success in our connected device strategy both in engagement as well as outcomes. As this space evolves, the true differentiator will be omni-channel experience."

"It's exciting to be playing an active role in what many feel is the next frontier in healthcare," said John Vander Meulen, General Manager, Johnson & Johnson Health and Wellness Solutions. "New technology and devices are always exciting to see, but the real opportunity lies in how we harness the power of human psychology, behavior science and data analytics to bring this technology to consumers in a way that has a meaningful impact to their health. Our research shows that personalized programs can help affect positive and sustained change in health behaviors. We will continue to focus on solutions that provide individuals with a custom-tailored approach to health and wellness based on what's most important to them, empowering and motivating them to take control of their health in a whole new way."

The 2015 Connected Health Summit features keynotes from AT&T, Kaiser Permanente, and Humana. Sponsors of the event are Validic, Care Innovations, Higi, MDLIVE, Alarm.com, Lowe's, Z-Wave, iTriage, and the National Sleep Foundation.

Media and organizations supporting the event include BPI Network, Clinical Innovation + Technology, CoPE, Conference Guru, Disruptive Women in Health Care, EHR Intelligence, FierceHealthCare, FierceHealthIT, FierceMobileHealthcare, FiercePharma, GII, Healthcare Tech Talk, HealthIT Analytics, HealthIT Interoperability, iTelemedicine, Managed Care, mHealth Intelligence, Mind Commerce, PharmaVoice, SFBayEventsList.com, StartUp Health, Story of Digital Health, TeleMental Health Institute, The Journal of mHealth, and ZigBee Alliance.

Registration is open, and media are invited to secure a press pass. For more information about Connected Health Summit visit, www.connectedhealthsummit.com. Follow the conference on Twitter at @CONN_Health_Smt and #ConnectedHealth15. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Connected Health Summit

Connected Health Summit: Engaging Consumers analyzes the roles of connected health technologies and innovations in driving changes in consumer behaviors and business models. The event focuses on four areas of consumer health technologies in particular, which all require active consumer participation to be successful: remote health monitoring for accountable care, consumer-centric wellness and fitness solutions, independent living technologies and services, and innovative convenience care models.

The Connected Health Summit: Engaging Consumers will take place September 9-10 at the Omni Hotel in San Diego, CA. www.connectedhealthsummit.com. Follow the event on Twitter at @CONN_Health_Smt. Subscribe to Parks Associates' digital health newsletter at http://www.parksassociates.com/newsletters_subscribe.

Contact Information:

Holly Sprague
Parks Associates