SAN FRANCISCO, CA--(Marketwired - Jul 21, 2015) - VMob, an intelligent personalization platform built as a software as a service (SaaS) model specifically for marketers, recently accepted the 2015 Microsoft Partner of the Year Award at the Microsoft Worldwide Partner Conference, held in Orlando July 12 - 16, 2015. This recognition caps off a highly successful appearance at the event, during which the company discussed its partnership with Microsoft in the opening keynote.

VMob CEO Scott Bradley was presented with Partner of the Year Award for the Cloud Platform: Application Innovation category during the awards luncheon on Monday, July 13. This prestigious award program recognizes partners that have delivered exemplary solutions built upon Microsoft technologies, with winners chosen from a set of more than 2,300 entrants from 108 different countries worldwide. This year, Microsoft recognized partners in 43 categories that celebrate each of the core partner competencies, with winners such as VMob selected on their commitment to customers, their solution's market impact and exemplary use of Microsoft technologies.

Bradley commented, "VMob is committed to developing the industry-leading solutions that enable our clients to drive revenue through increased in-person sales, foot traffic, return visits and more; working with Microsoft is crucial to making that happen. We are thrilled to be recognized with this prestigious award, which highlights the enormous success we've had as a result of our aligned efforts with Microsoft, and we are honored to be in such great company with the other winners."

"This year's award winners are among the most innovative and valuable our partner ecosystem has to offer. Therefore, it came as no surprise that VMob was named among that group as this year's winners of the 2015 Microsoft Partner of the Year Award for Cloud Platform: Application Innovation," said Phil Sorgen, corporate vice president, Worldwide Partner Group, Microsoft Corp. "We applaud VMob on this achievement and for the outstanding value it continues to provide for our mutual customers."

In addition to this high-profile recognition, the company played a prominent role in the Worldwide Partner Conference, being featured in the event's vision keynote. During this session, Bradley shared how his company's use of the Microsoft Azure and Power BI solutions has driven significant success for a global quick service restaurant client. As a result, the client has been able to increase customer loyalty, experience higher conversion rates and benefit from additional revenue streams.

Building on this momentum, VMob also recently announced its latest integration with Microsoft Azure Mobile Engagement. This new integration will provide existing Azure Mobile Engagement users with an easy way to add on VMob's solution, while enhancing the company's agility and ability to deploy new services more quickly.

Additional information about the Partner of the Year Awards, including the full list of winners, can be accessed at:

About VMob
VMob is an end-to-end mobile personalization platform that lets retailers and other customer-facing brands create highly personalized marketing campaigns to reach customers at exactly the right time and place -- resulting in incremental revenue being generated in store.

The VMob platform integrates with the brand's own smartphone app to continuously collect and store a range of real-time data (including location, movement speed, local weather and nearby events), combining it with information on past transactions through its IoT platform to deliver a level of personalized content not possible with other media.

Offers, campaigns and content personalized with this data are delivered within the smartphone app, and to other channels via API connections.

VMob was founded in Auckland, New Zealand and now has offices in San Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the NZX Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong partnerships and clients including McDonald's, 7-Eleven, Exxon, Anheuser Busch, IKEA, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New Zealand, and Yellow Pages.

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