NEW YORK, NY--(Marketwired - Jul 22, 2015) -

TMP Worldwide Advertising & Communications, LLC, a global innovator in talent acquisition

Will present the session, "The War for Talent in Healthcare Has Changed: The Value Proposition and Brand Impact on Engagement, Candidate Response and Retention," at the National Association for Health Care Recruitment (NAHCR) IMAGE 2015 Conference.

Tuesday, July 21 - Friday, July 24, 2015

"The War for Talent in Healthcare Has Changed: The Value Proposition and Brand Impact on Engagement, Candidate Response and Retention" is scheduled for Thursday, July 23, 2015 at 3:05 p.m. CDT.

NAHCR IMAGE 2015 Conference
Hyatt Regency New Orleans
601 Loyola Avenue
New Orleans, La. 

Now more than ever, people's perception and reaction to employer brand is increasingly critical to an organization's success or failure, particularly in the healthcare space. While many organizations recognize that creating a positive brand experience for employees requires the same degree of focus, care and coherence as the customer brand experience, others struggle with how and where to begin their narrative. 

During the NAHCR IMAGE 2015 Conference, Kathleen Shaw, vice president, Healthcare and Client Strategy for TMP Worldwide Advertising & Communications, LLC, along with Michele Miron, area director - Recruiting (REC) at BAYADA Home Health Care, will share the impact of developing a relevant employment brand message that is communicated socially, on corporate websites and via brand ambassadors. In addition, Shaw and Miron will consider the power of content as it relates to talent acquisition and retention and provide real-life examples to demonstrate how participants can implement consistent and relevant employment brand messages within their organizations. Session attendees will hear more about the professional experiences of each presenter and take away actionable insights that can strengthen the employer brand at their healthcare organization.

Conference attendees interested in learning more about the power of robust employment brand messaging as part of their healthcare recruiting strategy are encouraged to attend this informative session. To learn more about the NAHCR IMAGE 2015, visit:

About TMP Worldwide
TMP Worldwide is a global innovator in talent acquisition that leverages software, strategy, and creative to develop, deploy and measure our clients' employer brands across digital, social and mobile platforms to connect candidates with employers.

This strategic mix of talent and technology allows us to serve a global client base that spans virtually all sectors of private, public, and government employers, and positions us as the organization to define the standard of measurable and cost-effective solutions to the human capital management community.