Stingray Expands its International Distribution With an Agreement to Acquire TV Music Channels Brava NL, Brava HD and DJAZZ.tv

Brava Group TV Music Channels distributed in 50 countries to an estimated 35 million TV subscribers


MONTREAL, QUEBEC--(Marketwired - July 23, 2015) - Stingray Digital Group Inc. (TSX:RAY.A)(TSX:RAY.B), a leading business-to-business multi-platform music and in-store media solutions provider, today announced that it has agreed to acquire all of the issued and outstanding shares in the share capital of Brava NL BV, Brava HDTV BV and Djazz TV BV, distributors of three successful thematic channels dedicated to high-end music and cultural content distributed to an estimated 35 million subscribers in 50 countries in Europe, Africa, the Middle-East and the Caribbean. The transaction is subject to customary closing conditions and is expected to close in the coming weeks.

The all-cash transaction includes an initial payment of approximately $8 million plus potential earnout and performance based milestone payments totalling $3 million. Under the proposed terms of the agreement, Stingray will fully own and operate Brava NL, Brava HD and DJAZZ.tv.

These three strategic acquisitions are anticipated to be accretive to Stingray's earnings in the first year and will accelerate the company's presence in the global market while further diversifying its already comprehensive portfolio of products.

"These acquisitions mark an important advance in our expansion strategy and accelerate our growth following the earlier successful European acquisitions of Music Choice International and the Archibald Media Group," stated Eric Boyko, President, CEO and co-founder of Stingray. "Stingray is always on the lookout for opportunities to further expand its global footprint and diversify its highly-successful offering. We will leverage these three channels to strengthen our relationships with Pay-TV operators and their subscribers worldwide, and to solidify our position as the leading B2B provider of quality music products and services."

Robert Rutten, Chief Operations Officer and Rob Overman, Chief Creative Officer, will join Stingray and continue to manage and grow the distribution of the aforementioned channels. "Stingray's significant distribution worldwide will allow us to reach our goal of bringing classical music and jazz to music lovers and TV subscribers worldwide," said Rob Overman of the Brava group.

The Dutch-based Brava Group is renowned for its commitment to quality programming and is recognized as a specialist in the creation of channels aimed at discerning international audiences.

Channel details

Brava NL and Brava HD

The world's only music channels dedicated to programming live opera, ballet and classical music performances. Brava was the first European channel to broadcast in HD and Dolby Digital Audio sound quality. For more information: https://www.bravahd.com/

DJAZZ.tv

The first and only channel in the world dedicated to jazz and related music genres. The channel's programming consists of live jazz, funk, reggae, soul, gospel, blues and world music performances as well as portraits, films and documentaries. For more information http://www.djazz.tv/

All three sister channels present content without talk, advertising or interruptions.

About Stingray

Stingray Digital Group Inc. (TSX:RAY.A)(TSX:RAY.B) is a leading business-to-business multi-platform music and in-store media solutions provider operating on a global scale, reaching an estimated 110 million Pay-TV subscribers (or households) in 111 countries. Geared towards individuals and businesses alike, Stingray's products include the following leading digital music and video services: Stingray Music, Stingray Concerts, Stingray Music Videos, Stingray Lite TV, Stingray Ambiance and Stingray Karaoke. Stingray also offers various business solutions, including music and digital display-based solutions through its Stingray Business division. Stingray is headquartered in Montreal and currently has over 235 employees across the world, including in Toronto, Miami, London, Amsterdam and Tel Aviv. Stingray was recognized in 2013 and 2014 as a finalist in the Top 50 of Deloitte's Technology Fast 50™ list, and figures amongst PROFIT magazine's fastest-growing Canadian companies. For more information, please visit www.stingray.com.

Forward-Looking Information

This news release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Such forward-looking information includes information with respect to Stingray's goals, beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking information is identified by the use of terms and phrases such as "may", "would", "should", "could", "expect", "intend", "estimate", "anticipate", "plan", "foresee", "believe", and "continue", or the negative of these terms and similar terminology, including references to assumptions. Please note, however, that not all forward-looking information contains these terms and phrases. Forward-looking information is based upon a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Stingray's control. These risks and uncertainties could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking information. These risks and uncertainties include, but are not limited to, the risk factors identified in Stingray's prospectus dated May 11, 2015, which is available on SEDAR at www.sedar.com. Consequently, all of the forward-looking information contained herein is qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that Stingray anticipates will be realized or, even if substantially realized, that they will have the expected consequences or effects on Stingray's business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained herein is provided as of the date hereof, and Stingray does not undertake to update or amend such forward-looking information whether as a result of new information, future events or otherwise, except as may be required by applicable law.

Contact Information:

Mathieu Peloquin
Senior Vice-President, Marketing and Communications
Stingray
1 514-664-1244, ext. 2362
mpeloquin@stingray.com

In the Netherlands
Rob Overman
Chief Creative Officer
Brava Group
+31 (0) 6 53 86 86 33
Rob.overman@bravagroup.tv