CINCINNATI, OH--(Marketwired - Jul 24, 2015) - Datalliance today announced that Bumble Bee Seafoods (Bumble Bee), Ocean Spray Cranberries, Inc. (Ocean Spray), and The Sun Products Corporation (Sun Products) are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform. Ocean Spray and Sun Products both transitioned from their existing VMI platforms to Datalliance while Bumble Bee used Datalliance for the initial launch of their VMI program. 

Together, these companies represent dozens of familiar brands sold through virtually all retail channels. They join other industry leaders such as Dannon, Henkel, Kimberly-Clark, Procter & Gamble and many others in the growing Datalliance VMI consumer goods community. That community provides VMI services to a long list of North America's leading retailers, as well as many in Europe. 

"We're excited to welcome these highly respected companies to the Datalliance customer community," said Scott Kleinert, Datalliance Director, Consumer Goods. "They all have a commitment to working closely with their retail partners to maximize on-shelf availability for consumers while streamlining the flow of their respective products through the supply chain. We are proud to be working with all of them to help make that happen."

About Datalliance
Datalliance is the world's largest independent Vendor Managed Inventory (VMI) service provider. Delivered as a cloud-based platform backed by extensive customer service, Datalliance VMI makes it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations worldwide for leading companies in consumer, industrial and healthcare markets. For more information about Datalliance, visit

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Brian Lindner