TORONTO, ONTARIO--(Marketwired - July 28, 2015) - Despite the concerns of critics, the Pan Games in Toronto proved to be very popular with Canadians according to a new IPG Mediabrands project looking deeper into the television ratings and social media numbers.
"Before the Pan Am Games began, there was the impression that Canadians weren't interested in the event," says Chris Herlihey, Vice President Research at IPG Mediabrands. "Well, Canadians ended up loving Pan Am 2015! Full credit must go to the Canadian athletes and all the competitors, who thrilled us with so many memorable moments. Viewers were so enthralled that the CBC had to increase its planned coverage."
An infographic is associated with this press release: http://media3.marketwire.com/docs/ipg_panaminfographic.pdf.
TV Numbers were Strong
"We also gave our thumbs and fingers a work-out sharing and giving social media shout-outs galore. Both the athletes and the Panamania events had us tweeting in the thousands," says Loraine Cordery, Insights Manager at IPG Mediabrands. "Kanye West, however, stole a significant amount of the spotlight by being the most talked about person of these Games."
Who Gives a Tweet?
Most talked about people (Gold, Silver, Bronze)
|1.||Kanye West||12.7k tweets|
|2.||Andre De Grasse||4.1k|
|3.||Pan Am Volunteers||3k|
Most talked about events (Gold, Silver, Bronze)
"The most talked about brand on Twitter was the CBC by far and away," adds Cordery. "CBC, and Toronto Star, were continually creating and sharing updates around Pan Am events via Twitter. They were a key resource for people to keep up to date on Team Canada's progress."
Brands on Twitter
|5.||Cirque du Soleil||1.4k|
The research and analysis conducted by IPG Mediabrands was based on Numeris, Sysomos, LeadSift and Toronto2015.org, covering 7th July to 26th July 2015. All data (apart from the Instagram stat) is Canadian.
*Source: Numeris (Unconfirmed data July 27th), watched at least 1+ minute of the Pan Am Games
About IPG Mediabrands
IPG Mediabrands was founded by Interpublic Group (NYSE:IPG) in 2007 to manage all of its global media-related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries.
A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay-for-performance and digital innovation solutions. In Canada, IPG Mediabrands is represented by UM, Initiative, m2, Reprise, Orion and Cadreon.
To view the infographic associated with this press release, please visit the following link: http://media3.marketwire.com/docs/ipg_panaminfographic.pdf.