Opera Mediaworks' Q2 Report Also Shows Entertainment Dominating Evening Hours, Peak Morning Use of Sports Apps
SAN MATEO, CA--(Marketwired - Jul 28, 2015) - The very first app most U.S. mobile users open in the morning is for social networking, and the last one at night is for entertainment -- but the app category with the highest loyalty, or frequent and consistent use, is news & information, Opera Mediaworks notes today in its Q2 2015 State of Mobile Advertising report.
The second quarter, marked by a number of major overlapping sporting events, including the NHL and NBA championships and the opening of the American baseball season, also showed high use of sports apps, with a more distinct preference for morning than any other of the popular categories.
Here are the key findings of the report:
Spike in Sports moves publisher category rankings
Android maintains overall lead over iOS, but still no. 2 for monetization potential
Mobile apps: Ad types, revenue patterns
Africa and the Middle East rising; strong demand for video in Australia, Japan
To see the full report, visit http://operamediaworks.com/innovation-and-insights/state-of-mobile-advertising.
About Opera Mediaworks
Opera Mediaworks is the first mobile ad platform for brands, delivering surprise and delight at scale. Our technology powers the biggest publishers in the world and enables marketers to provide the highest quality experiences to more people in more places when it matters most. Our exclusive Instant-Play™HD video technology and award-winning rich media touches, engages and creates deep interaction with consumers in the most popular mobile apps and sites around the globe. We work with over 90% of the AdAge Top 100 advertisers and 18 of the top 25 global publishers. A fully-owned subsidiary of Opera Software, Opera Mediaworks is headquartered in San Mateo, California, with offices worldwide. To learn more, visit www.operamediaworks.com.
Contact Information:
Media Contact
Falguni Bhuta
Opera Mediaworks
650-625-1262 ext. 1001
Hollis Guerra
Blast PR for Opera Mediaworks
805-403-0705