MOORESTOWN, NJ--(Marketwired - Jul 28, 2015) - iON Cameras, the company that pioneered Shoot/Share™ wireless connectivity in point-of-view (POV) cameras, today announced retail availability of its SnapCam™ Lite wearable social imaging camera. Just 1.5 inches square and weighing a little more than one ounce, the new iON SnapCam Lite attaches directly onto clothing, hats, gear and backpacks via a sturdy clip or magnet and is always "on," making it a snap to shoot and share high-definition (HD) videos and five megapixel photos -- anywhere and anytime.

The first model available in iON Cameras' new line of miniature wearables, the SnapCam Lite comes with a suggested retail price of just $79.99 and is now available at Best Buy. The top-of-the-line iON SnapCam with wireless connectivity and live-streaming capability will be available later this summer.

Ready to capture the moment, whenever it occurs, SnapCam Lite's unique, always-on feature makes shooting stills or videos easier and quicker than a smartphone camera. A single press of the button on the SnapCam Lite captures a high-resolution image. Pressing and holding the button starts high-definition video recording at 720p/30-frames-per-second resolution. Pressing the button once more stops it from shooting. Videos and photos are saved directly to the micro-SD card, where they can be uploaded to a computer or smart device for saving and sharing.

"There are other small POV cameras on the market today, but none of those combine the SnapCam's tiny size and weight, clip-on wearability and operating simplicity at a price that everybody can afford," said iON Cameras CEO Giovanni Tomaselli. "Practically everyone today -- and certainly the younger generation -- wants to capture and share every special moment. The SnapCam Lite makes this possible."

With a single battery charge, SnapCam can shoot 3,000 photos in time-lapse mode, or record two hours of video, all with an incredible 5 days of stand-by time. SnapCam stores it all onto a Class 6 or above MicroSD card up to 32 gigabytes.

Complete details on the SnapCam family, as well as iON's full line of cameras, mounting kits and accessories, can be found at

About iON Cameras:
iON Cameras pioneered the concept of Shoot/Share™ connectivity in point-of-view (POV) cameras with its aerodynamic and fully-waterproof Air Pro, Speed Pro, CamoCam and The Game lines, the iON the Home system, and now the iON SnapCam. iON cameras make it easy to capture and share high-definition video and still images, with Wi-Fi connectivity and free cloud storage. Through its recent merger with Contour -- a pioneer in the point-of-view (POV) camera market -- iON now markets Contour-brand cameras. Defined by a "form follows function" philosophy, Contour cameras feature a sleek, low-profile design, easy to operate controls and a secure and durable proprietary rail connection system. Whether in the water, snow, dirt or flying through the sky, the world's top adventurers choose to tell their stories using Contour.

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For more information:
Barbara Hagin
Breakaway Communications
415-358-2484 - office
408-832-7626 - cell