Respondents Say They're Likely to Expand Use of These Technologies to Support Digital Marketing, and Many Plan to Divert Resources From Other Projects in Order to Facilitate
SEATTLE, WA--(Marketwired - Jul 28, 2015) - 2nd Watch has completed a survey of 500 IT and marketing professionals in large and midsize companies regarding the use of big data, Internet of Things (IoT) and cloud-based data warehouse technologies to support digital marketing plans and programs. The results indicate growing confidence in the use of these technologies and success deploying them. The survey ran online the first two weeks in July.
Big data, IoT and cloud are the hottest trends in technology, their applications numerous, from improving science and research to optimizing sports team performance and aiding law enforcement. In the business world, these technologies have become a primary driver of digital marketing initiatives. Massive data volumes, sourced from websites, apps and machines, enable marketers to develop highly targeted digital campaigns and promotions.
Some top-line results from the 2nd Watch survey:
"Really, we're not surprised by the survey results," says Jeff Aden, co-founder and EVP of Marketing and Strategic Business Development at 2nd Watch. "We talk to companies everyday that want our help with big data, IoT and cloud-based digital marketing initiatives. Our considerable experience in these areas is a competitive differentiator."
About 2nd Watch
2nd Watch is an AWS Premier Partner providing managed cloud to enterprises. The company's subject matter experts, software-enabled services and cutting-edge solutions provide companies with tested, proven, and trusted solutions, allowing them to fully leverage the power of the public cloud. 2nd Watch solutions are high performing, robust, increase operational excellence, decrease time to market, accelerate growth and lower risk. Its patent-pending, proprietary tools automate everyday workload management processes for big data analytics, digital marketing, line-of-business and cloud native workloads. 2nd Watch is a new breed of partner which helps enterprises design, deploy and manage cloud solutions and monitors business critical workloads 24x7. 2nd Watch has more than 400 enterprise workloads under its management and more than 75,000 instances in its managed public cloud. The venture-backed company is headquartered in Seattle, Washington. To learn more about 2nd Watch, visit www.2ndwatch.com or call 888-317-7920.