SCOTTSDALE, ARIZONA--(Marketwired - August 25, 2015) - TrueShip (, the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns), has just released a new guide that delivers 10 proven methods that online retailers can use to optimize their conversion funnel.

In 2014, statistics showed that ecommerce experienced a staggering 14% year-over-year growth, accounting for over $220 billion in revenue in the U.S. Experts say that this year will top $300 billion, as more online retailers cash in while consumers continue to shop online from desktops, tablets and mobile handsets due to sheer convenience, robust selection and lucrative online pricing models.

Getting consumers to convert in an industry that suffers from a dramatic 67.9% cart abandonment rate requires the integration of a time-tested and proven system to optimize the conversion funnel.

TrueShip’s newest guide offers integrated screenshots, an illustrated infographic and covers the following elements:

  • Offering free shipping.
  • Fine-tuning your unique selling point (USP).
  • Transparency equates to more sales.
  • Featuring secure checkout options.
  • Conversions should only take a few clicks.
  • Throwing a lifeline to abandoners.
  • Featuring live-chat support.
  • Imagery is everything.
  • Providing detailed returns information.
  • Incorporating customer reviews.
  • Infographic: “Understanding cart abandonment rates.”

“With the e-tailing universe growing by leaps and bounds, shoppers have more options than ever before,” explained Michael Lazar, Director of Online Marketing at TrueShip. “If your conversion funnel is not primed to help them convert, you are missing out on conversions and sales.”

Read the complete guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447