Natto: NattoPharma Rooting for SuperNutrition

Heart Smart featuring MenaQ7 Named Heart Health Category Finalist for 2015 CPG
Editor’s Choice Award by Informa’s SupplySide
OSLO, NORWAY and METUCHEN, NJ (August 25, 2015) – Informa Exhibitions has
announced that SimplyOne Heart Smart™ with MenaQ7® by SuperNutrition is a Heart
Health Category finalist for the 2015 SupplySide CPG Editor’s Choice Awards.

According to show organizers, five consumer packaged goods (CPG) products were
selected by the SupplySide editorial team for achievements in innovation and
market impact in 17 different categories. SimplyOne Heart Smart was named to the
short list in the Heart Health Category.

One winner in each category will be announced at SupplySide West
2015 (http://west.supplysideshow.com/) during the SupplySide CPG Editor’s Choice
Awards Presentations, set for October 7 and 8 at the Mandalay Bay Resort in Las
Vegas, Nevada.

“We are honored to have our patent-pending SimplyOne Heart Smart selected as a
finalist for the Editor’s Choice Award,” says Kathy Mooney, CEO of
SuperNutrition. “After following years of research, like the Rotterdam Study, we
developed SimplyOne Heart Smart with MenaQ7 vitamin K2 (MK-7) in combination
with its necessary partners, vitamins A (retinol) and D3. These three fat
-soluble nutrients work together to support arterial health and flexibility in a
way that has never been available before.”

SuperNutrition has been producing multivitamin formulations for the natural
foods industry since 1977, and its formulations have always been backed and
driven by scientific research. So when SuperNutrition sought to create its first
-of-its-kind SimplyOne Heart Smart formulation, it wanted a,vitamin K2 as MK-7
that was backed by scientific research as its foundation. To that end,
SuperNutrition partnered with NattoPharma to use its MenaQ7 Vitamin K2 as MK-7,
as it is the only clinically validated K2 on the market.

“We were also very fortunate to partner with NattoPharma of Norway,” Mooney
continues. “We selected their MenaQ7 specifically as the centerpiece of our
SimplyOne Heart Smart product because of their commitment to researching and
validating the heart and bone benefits of vitamin K2. We believe this choice and
our unique combination of ingredients delivered in a tasty chewable one-per-day
makes our product a stand-out.”

For almost 20
years, SupplySide (http://west.supplysideshow.com/?cmpid=PR&sc=PR) has helped
dietary supplement, food, beverage, personal care and cosmetic professionals
find information to explore, discover, innovate and market their next best
-selling product.

"In the past few years we’ve had tremendous success highlighting the products
that are coming to market, driven by the innovative ingredients highlighted at
SupplySide," says Heather Granato, Vice President, Content, in Informa’s Health
& Nutrition Network, in a press release. "In considering hundreds of products,
our team narrowed the field based on the unique positioning and ability to serve
consumers with truly cutting-edge products."

“We could not be happier for SuperNutrition and wish them every possible success
with the outcome of the Editor’s Choice Awards,” says Hogne Vik, NattoPharma
CEO. “By Informa’s own standards, we believe they have every opportunity to win
the Heart Health Category. As NattoPharma is exhibiting at SupplySide West, we
look forward to celebrating with our partner, SuperNutrition, the way they were
there to celebrate with us when MenaQ7 PURE was recognized as the Best
Functional Ingredient at the Natural Products Expo West/Engredea 2015.”

# # #

About NattoPharma & MenaQ7®

NattoPharma USA, Inc. is the wholly owned U.S. subsidiary of NattoPharma ASA,
Norway, which is the world’s leader in vitamin K2 research and development.
NattoPharma is the exclusive international supplier of MenaQ7® Vitamin K2 as MK
-7 and has been in a multi-year research and development program to substantiate
and discover the health benefits of vitamin K2 for applications in the
marketplace for functional food and dietary supplements. MenaQ7® is the best
documented, commercially available vitamin K2 as MK-7 with guaranteed actives
and stability, clinical substantiation, and international patents granted and
pending. For more information about NattoPharma, visit nattopharma.com, or about
MenaQ7®, visit menaq7.com.

About SuperNutrition:

SuperNutrition was co-founded by Patrick Mooney and his son, Michael, in San
Francisco in 1977. Their mission was to share nutritional breakthroughs in human
biochemistry and health. They started as a non-profit vitamin research
cooperative and developed into a vitamin company with it’s own line of
comprehensive multivitamins based on scientific research.

Today, SuperNutrition remains a family-owned and operated California company.
Kathy Mooney, Pat’s daughter, is CEO and Michael serves as Director of Science
and Education. The same principles behind SuperNutrition in 1977 guide them
today - to build a better world through better nutrition with formulas you can
feel!

About SupplySide West:

Hosted by Informa Exhibitions, this annual tradeshow and educational forum is
the finished product manufacturer’s gathering place for top performers, trends,
scientific advances and networking. SupplySide West is all about the
exploration, discovery, innovation and marketing strategy around the development
of finished consumer goods that drive the global business economy. The 2015 show
will be held October 5-9 at Mandalay Bay in Las Vegas. For more information
visit www.supplysideshow.com.

For more information, please contact:

Hogne Vik, CEO NattoPharma
Cell phone: +47 97 53 53 26
E-mail: hogne.vik@nattopharma.com

Kate Quackenbush, Director of Communications
NattoPharma USA, Inc.
Phone: 609-643-0749
E-mail: kate.quackenbush@nattopharma.com