BUENA PARK, CA--(Marketwired - Aug 26, 2015) -  Instilling healthy oral care habits in children can be a daily brush battle. Getting kids back into a steady weekly routine after a summer of fun in the sun can be a challenge. This school year, Firefly® will come to the rescue to help moms and dads get their kids back into those healthy weekly habits with less stress and more Good. Clean. Fun.

To celebrate heading back to school, Firefly has launched a new Back-To-School Sweepstakes, starting August 24 through October 20, 2015 on the brand's Facebook page, where one lucky grand prize winner will receive a $500 gift card toward a family photo session so they can show off their bright smiles as another school year begins. Seven additional weekly winners will receive a Firefly gift basket of oral care goodies for the whole family valued at over $50. To enter the sweepstakes visit the Firefly Facebook page daily to fill out the entry form and make sure to enter a #BrushBattle tip for getting your kids to brush their teeth twice a day! 

Firefly, the leader in children's oral care solutions, offers fun toothbrushes in bright colors, with flashing lights and favorite characters such as Star Wars, Hello Kitty, Barbie, Spider Man, Angry Birds and many others. Firefly toothbrushes are the secret weapon for parents trying various tips and tricks to get children to brush their teeth every morning and every night. Singing a song, show and tell, and playing a game are a few favorite strategies, encouraging kids to brush their teeth, but with Firefly this routine becomes a fun playtime experience for kids to look forward to.

The flagship Ready Go toothbrush is equipped with a 60-second light-up timer that helps teach independence and guides kids to brush for the dentist recommended amount of time -- one minute for each row of teeth. A strong suction-cup at the bottom of each toothbrush also ensures that the brush stands tall on the bathroom counter keeping the bristles away from any bacteria. Firefly will not only help parents teach their children healthy habits for a lifetime, but will ensure they smile big and bright on school picture day! 

For more information about Firefly visit fireflytoothbrush.com. Join the conversation on Facebook, Twitter and Instagram and share your own #BrushBattle tips!

About Firefly®
Firefly® is part of Dr. Fresh, LLC, one of the fastest growing oral care companies in the U.S. The brand prides itself on communicating with kids and families to help bring quality affordable products that promote healthy habits that last a lifetime. Innovation in new product development is the foundation of the company and the reason behind its steady growth and success.