CAVE CREEK, AZ--(Marketwired - Aug 27, 2015) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") announces plans to initiate a comprehensive social media campaign to introduce its High Performance Sports Drink in preparation of its September 05, 2015 sales launch date.

The social media campaign will include proven methods utilized to increase the exposure of the Company and its line of sports drink through YouTube, Vimeo, Facebook, Instagram and Twitter and will include a dynamic new marketing video and recent CEOLIVE.TV interview with Toby McBride.

High Performance Beverage's marketing video can be viewed:

CEOLIVE.TV interview with Toby McBride:

On August 18, 2015, the Company also introduced a new corporate website and reports an overwhelming response to traffic visiting the site. Since its inception, the Company has already had to upgrade its server in order to handle the growing traffic. The Company plans to continue with various upgrades to the site making it a key form of marketing and communication for shareholders, potential investors, distributors and the sales of its line of sports beverages.

Mike Holley, High Performance Beverage President, stated, "We are very pleased with the overwhelming response we have received since initiating production and the introduction of our new corporate website." He also stated, "We realize the importance that social media now plays in the marketing of products and plan on taking advantage of this expansive line of communication with the launch of our High Performance Sports Drink. Our strategic planning promises to increase our exposure and following of the Company through the internet. We also plan on utilizing professional athletes that currently endorse our product in order to increase brand awareness. Our goal is to eventually make High Performance Beverage a well-recognized name within the sports industry."

As previously reported, sales for their recent flavor enhanced "Performance Punch" will be taken through their website and starting September 05, 2015 and will sell for $35.99 per case with free shipping.

Sweepstakes Winners:

Upon retail availability, the Company will start shipping out product to its High Performance Beverage Sweepstakes winners. We look forward to receiving positive testimonials once they try out our great tasting product.

For more information about the company and its products go to:

High Performance Beverage

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, High Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's performance sport drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between various supplements that help with mental focus, performance, energy, hydration and recovery drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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Contact Information:

High Performance Beverage Co.
Public Relations and Shareholder Information
Joseph M. Vazquez III
Phone: (800) 767-9396