Cineplex Battles Back-to-School Blues with Tuesday Pricing All Week Long

TORONTO, ONTARIO--(Marketwired - Aug. 27, 2015) - Cineplex Entertainment (TSX:CGX)-

Summer holidays may be coming to an end, but the fun continues at Cineplex theatres nationwide with a week of reduced pricing traditionally offered only on Tuesdays.

Cineplex Tuesdays have become a highly anticipated night out for Canadian moviegoers, allowing them to enjoy blockbuster films every week at a discounted price.

From Monday, August 31 to Friday, September 4, "Tuesday Everyday" will offer Tuesday pricing all day every day for traditional films as well as for Cineplex's premium experiences: 3D, IMAX, UltraAVX™, D-BOX and VIP Cinemas. SCENE members get an additional 10% discount.

"It's been a great summer for movies and we're eager to extend that excitement into September," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "Tuesday Everyday is a great way for our guests to enjoy the remaining days of summer."

Moviegoers can use this opportunity to enjoy some of the most popular summer movies, including but not limited to:

• Straight Outta Compton
• We Are Your Friends
• American Ultra
• Sinister 2
• Hitman: Agent 47
• The Man From U.N.C.L.E.
• Shaun the Sheep

Box office favourites Jurassic World and Minions will also be returning to the big screen for this week only. Film availability will vary by location. Please note: discounted pricing does not apply to Cineplex's Front Row Centre Events programming.

Tuesday Everyday tickets will be available for purchase starting this weekend at Cineplex box office locations, online, and on the Cineplex mobile app. For tickets and showtimes, visit www.cineplex.com.

About Cineplex

Cineplex Inc. ("Cineplex") is one of Canada's leading entertainment companies and operates one of the most modern and fully digitized motion picture theatre circuits in the world. A top-tier Canadian brand, Cineplex operates numerous businesses including theatrical exhibition, food services, gaming, alternative programming (Front Row Centre Events), Cineplex Media, Cineplex Digital Solutions, Cineplex Digital Networks, and the online sale of home entertainment content through CineplexStore.com and on apps embedded in various electronic devices. Cineplex is also a joint venture partner in SCENE - Canada's largest entertainment loyalty program.

Cineplex is headquartered in Toronto, Canada, and operates 162 theatres with 1,652 screens from coast to coast, serving approximately 74 million guests annually through the following theatre brands: Cineplex Odeon, SilverCity, Galaxy Cinemas, Scotiabank Theatres, Cineplex Cinemas and Cineplex VIP Cinemas. Cineplex also owns and operates the UltraAVX, Poptopia, and Outtakes brands. Cineplex trades on the Toronto Stock Exchange under the symbol CGX. More information is available at www.cineplex.com.