SAN FRANCISCO, CA--(Marketwired - August 31, 2015) - [VMworld booth 805] -- Primary Data today announced that its DataSphere data virtualization platform will be designed to serve as a Universal VMware vSphere Storage APIs for Storage Awareness storage provider for VMware vSphere Virtual Volumes, one of the most powerful features in VMware vSphere 6. VMware vSphere Virtual Volumes provides finer control at a per virtual machine (VM) level, allowing the underlying storage to become VM-aware, and simplifies storage management through the use of policies. By abstracting storage into a global dataspace through data virtualization, DataSphere delivers a breakthrough solution that will allow existing storage to be VMware VASA-compliant.

“By separating the storage data path from the control path, Primary Data's Universal VMware vSphere Storage APIs for Storage Awareness Provider is designed to enable existing storage resources, from server-side flash, shared and cloud storage to be presented as a single, adaptable, easy-to-manage VMware vSphere Virtual Volumes datastore managed in VMware vCenter Server," said Simon Robinson, 451 Research senior analyst.

Once VMware vSphere Virtual Volumes are supported by DataSphere, virtual disks can be moved transparently and non-disruptively across storage types, so that businesses can quickly respond to changing workloads and requirements without costly storage over-provisioning. DataSphere enables datastores to seamlessly scale up in capacity and performance without disrupting VMs, so that companies can add resources as they grow without any downtime. By integrating with VMware vCenter Server through a single datastore, storage management is significantly simplified, and with automated, policy-based data mobility provided by DataSphere, VMs can be placed on the lowest cost, highest performance storage that meets VM service level objectives.

“With DataSphere serving as a Universal VASA provider that leverages existing storage across a global dataspace, Primary Data accelerates and simplifies the adoption of VMware vSphere Virtual Volumes so that enterprises will be able to deploy powerful new technologies like VMware vSphere 6 as soon as they come to market,” said Primary Data CEO Lance Smith. “The combined power of VMware virtualization solutions and the DataSphere platform is a major step toward achieving truly efficient, dynamically adaptive datacenters.”

Unveiled last week, the storage-agnostic DataSphere platform transparently connects diverse storage infrastructure under a single global dataspace, allowing data to easily move between local, shared, and cloud storage. Operating out of band to ensure peak performance and virtually limitless scalability, DataSphere provides a policy-driven method to align application workload intelligence with the capabilities of the underlying storage. This enables the dynamic and non-disruptive movement of data across heterogeneous vendors, types, protocols and locations, delivering substantial cost savings by eliminating the need to manage and overprovision separate storage systems.

“Enterprises have many storage options ranging from high-performance server flash, high-protection SAN and NAS, to low cost, long-term archival cloud solutions, but until now, there has not been a way to leverage these diverse resources across a single global dataspace,” said Primary Data CTO and co-founder David Flynn. “At VMworld 2015 US, we’re showcasing how data can finally move freely across storage systems without application interruption.”

Attendees of VMworld 2015 in San Francisco can visit Primary Data at booth 805 August 30-September 3, 2015 to see live demonstrations of its breakthrough data virtualization solutions. Primary Data CEO Lance Smith will speak about data virtualization in session STO6184 on Monday, August 31 from 12-1:00 PM PT, and Senior Director of Product Management Graham Smith will speak at session STP6307 on the same date from 3:20-3:40 pm PT. Available this fall as software or integrated in a virtual or dual-node, highly available hardware appliance, DataSphere pricing is available upon customer request.

About Primary Data

Primary Data delivers dynamic data mobility through data virtualization, transforming datacenter architectures by matching data demands with storage supply across a single global dataspace. With the Primary Data DataSphere platform, applications, servers, and clients gain the ability to transparently access data while it is intelligently migrated between direct-attached, network-attached, private and public cloud storage to deliver unprecedented manageability, performance, and efficiency. The storage-agnostic DataSphere platform features an intelligent policy engine that automatically places data on the right resources across file, block, and object storage to meet evolving application requirements in real time. Visit us at or follow us on Twitter at @Primary_Data.

VMware, vCenter, Virtual Volumes and vSphere are registered trademarks or trademarks of VMware, Inc. in the United States and other jurisdictions. The use of the word “partner” or “partnership” does not imply a legal partnership relationship between VMware and any other company.

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Media Contacts

Holly Hagerman
Connect Marketing for Primary Data
(801) 373-7888