CAMPBELL, CA--(Marketwired - Sep 1, 2015) - iHookup Social, Inc. (OTC PINK: HKUP) is pleased to announce the Company has taken the first step in introducing the 'Friendable' name into its current mobile app with this latest submission to the Apple App Store.

This strategic shift or "pivot" by the Company comes on the heels of its recent $1.5 million financing that will provide it with the capital needed to position the Friendable brand for much broader market appeal, drive user growth and continue supporting its recent Top 1% ranking among ALL apps available in the App Store.

This is the first step of a phased approach by the Company as it sets the stage to release the Company's new logo, brand icon and social media elements in the coming weeks. The current app submission includes several upgrades and introduces the new name across all app screens, shifting all references to "Hookup" (or Hooking up) to Friendable, while utilizing the company's existing brand icon in the design, until it is ultimately replaced with the Company's new brand. The upgraded app also completes all optimizations required to comply with Apple's most recent 64-bit operating systems upgrade.

"Friendable is now our present and future, a brand that removes all the pressures that come with being socially active in today's mobile generation. Our brand shift has been something we envisioned for quite some time and with several months of user testing and market analysis behind us we are prepared for our next phase of growth," stated Robert Rositano, Jr., CEO, iHookup Social, Inc.

"Stay tuned as our iHookup Social app becomes 'Friendable' in the coming weeks. I am very excited to release our remaining new-look branding elements, logo and icon and most proud of what our next scheduled release will bring to our users as well, including an all new user interaction menu and feature upgrades, designed to encourage viral growth and user acquisition," added Rositano.

About iHookup Social:

iHookup Social is a mobile-social app positioned at the intersection of location based connections, love and adventure, stimulating hyper-local opportunities for our user community as well as the venues and merchants competing for their business.

The company seeks to redefine the way people connect, find love or embark on an adventure. iHookup Social is where real people make real connections and businesses pay to be their host. The by-product of our business model inherently produces "hyper-local" advertising opportunities for the company, driving customers to local venues and / or businesses. The laws of attraction or making a new connection have shifted, with the traditional meaning of "being social" or "meeting up," now taking a backseat to meeting online or through a mobile device and apps.

Making connections through online or mobile devices has become a dominant part of today's mobile-social lifestyle, across various social circles, age groups, race, gender and demographics. iHookup Social takes the virtual connection and moves it toward a real-life interaction, facilitating connections and offering-up locally relevant hot spots and locations to meet up with these new connections, allowing iHookup Social to become both matchmaker and concierge. This combination provides a unique opportunity for consumer brands to offer incentives to a growing network of socially active mobile users on a hyper-local basis.

Cautionary Language Concerning Forward-Looking Statements
This press release contains forward-looking statements. The words or phrases "would be," "will allow," "intends to," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected by iHookup Social, Inc. The iTunes rankings should not be construed as an indication in any way whatsoever of the future value of the iHookup Social's common stock or its present or future financial condition. The public filings of iHookup Social made with the Securities and Exchange Commission may be accessed at the SEC's Edgar system at Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. iHookup Social cautions readers not to place reliance on such statements. Unless otherwise required by applicable law, iHookup Social does not undertake, and iHookup Social specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.

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