SCOTTSDALE, AZ--(Marketwired - September 03, 2015) - TrueShip (, the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns), has just released a new guide to help online retailers understand the 21 most important facts about shopping cart abandonment.

The average cart abandonment rate hovers around 67% and is fed by a confluence of consumer reasoning. There are umpteen different reasons why a shopper may abandon their cart before making a purchase, but recent statistics demonstrate that there are 21 facts that overshadow any of the others.

TrueShip’s newest guide aims to help educate retailers about these shopping cart abandonment reasons. It also provides several quick fixes that they can easily apply to help reduce cart abandonment rates to improve their conversion funnel.

“There are countless reasons why shoppers will abandon their cart and not make a purchase,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our newest guide highlights 21 of the commonest reasons, and offers quick fixes for retailers that really work.”

Read the complete guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447