Yves Rocher Launches ModiFace-Powered Augmented Reality Apps

TORONTO, ON--(Marketwired - Sep 8, 2015) - ModiFace, the leading provider of augmented reality technology for the beauty and medical aesthetic industries, today announces its partnership with Yves Rocher, one of the world's most well known beauty brands, for the launch of web-based Augmented Reality applications that enable Yves Rocher web visitors to try on beauty products on their own photo.

The Yves Rocher app, which is compatible with all web browsers and mobile devices, enables consumers to instantly take their photo with any device and instantly visualize Yves Rocher looks and makeup products on their own face. They can then share the results with friends or buy the products directly from the application.

"Younger consumers that Yves Rocher attracts with its makeup range are constantly connected to their smartphones and more adaptable to new technologies. Thanks to the technology developed by ModiFace, this experience is possible with an easy and intuitive app, developed for all devices (desktop, tablet, smartphones, Android, and iOS)," said Patrycja Mothon, Digital & E-Commerce Manager, Yves Rocher.

"We are delighted by our partnership with Yves Rocher, one of the world's most iconic makeup brands. The Augmented Reality (AR) technology that ModiFace offers is having an incredible impact on the beauty industry, and this partnership is yet another example of how AR technology is transforming beauty," said Parham Aarabi, Founder and CEO of ModiFace.

The new apps will be rolling out across multiple Yves Rocher Eastern European sites including Poland, the Czech Republic, and Hungary. You can try out one of these apps at the link below:

http://www.yves-rocher.cz/virtualni_make-up

For more information, please contact: info@modiface.com or (647-350-6525).

About ModiFace
ModiFace is the leading creator of augmented reality technology for the beauty industry, providing custom web/mobile try-on apps, in-store mirrors, and visual e-commerce. ModiFace's patented technology, which is based on over a decade of research at Stanford University, powers over 150 custom augmented reality apps for beauty brands such as Allergan, Procter and Gamble, L'Oreal, Unilever, Yves Rocher, and Sephora. For more information, visit http://www.modiface.com.