CAVE CREEK, AZ--(Marketwired - Sep 9, 2015) - High Performance Beverage Co. (OTC PINK: TBEV) (the "Company") is pleased to announce a new sales launch date of September 18, 2015 for their High Performance Sports Beverage.

The Company has been in constant communication from Southeast Bottling concerning the results of the last test needed for compliance of their FDA post-production mandated testing. While Southeast has not received the results from the last test needed, they have been assured by the laboratory that everything will be finalized by tomorrow and Southeast has scheduled the product to be shipped out to High Performances warehouse facility in Arizona on Friday, September 11, 2015.

Once the shipment is received in Arizona it will be sent to Amazons fulfillment facility within 24 hours and should be available for retail sale by Friday, September 18th.

In an effort to keep transparent regarding this situation, we have included a link to the last email received today by Southeast Bottling.

Mike Holley, High Performance Beverage President, stated, "After speaking with Southeast Bottling we are confident that we will have the product out for shipping to our warehouse this Friday. We look forward to having our product in the hands of consumers within the next several days. We appreciate the support received by our shareholders as we continue to work towards making our High Performance Sports Beverage a highly recognizable name in the sports industry."

For more information go to:

High Performance Beverage

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment, under the trade name, Throwdown Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company's sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.

Safe Harbor

This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond High Performance Beverage Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in High Performance Beverage Company's filings with the Securities and Exchange Commission.

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Contact Information:

High Performance Beverage Co.
Public Relations and Shareholder Information
Joseph M. Vazquez III
Phone: (800) 767-9396