BERLIN, GERMANY and SAN FRANCISCO, CA and SEOUL, KOREA--(Marketwired - Sep 10, 2015) -   AppLift, a leading mobile advertising technology company, today announced its involvement at this year's DMEXCO with a booth presence as well as a featured talk with CEO & Co-Founder Tim Koschella, along with Smaato's CEO & Co-Founder Ragnar Kruse. Both companies will lead a Work Lab during the two-day conference, September 16 - September 17.

Kruse and Koschella will lead Work Lab 1 on Wednesday, Sept. 16 from 4:00 p.m. to 5:15 p.m., on "Real-Time Fraud Prevention: Why a Clean, High-Quality Mobile AdTech Ecosystem Ensures its Long-Term Success." During the session, participants will create a dialogue around the scope & impact of mobile ad fraud today, better understand common fraud tactics to be aware of, and develop strategies to limit the effects of fraud, and dramatically improve the efficiency and effectiveness of mobile advertising campaigns. Both companies will bring their respective perspective from each side of the mobile ad ecosystem and show how the industry can collaborate as a whole on this important topic.

AppLift will exhibit in Hall 6 - G017. If you are interested in speaking with Tim Koschella onsite at the conference, please contact:

About AppLift

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift's programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift works with 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.

Contact Information:

Alexis Roberts
Blast PR for AppLift