BMW World Premiere, YouTube Stars & Gunther Oettinger: The Latest News in the Run-up to dmexco 2015

COLOGNE, GERMANY--(Marketwired - Sep 10, 2015) - Welcome to the show. A few days before the opening of dmexco 2015, the event's organizers are announcing further highlights: the world premiere of the completely networked BMW 7 Series model as the new prototype of the "connected car" generation, a special session with two international YouTube stars, and the opening remarks by EU Commissar Günther H. Oettinger. The new dmexco app for iOS and Android, which is now available for downloading free of charge, provides all the latest news and updates and an optimal overview of the four dmexco halls, including the new Broadcast Area, the Girls' Lounge, and the expanded dmexco Start-Up Village.

Now confirmed: For its visitors, dmexco 2015 has prepared further highlights that will be smoothly integrated into the top-quality program of this global performance show, from the very first moment on. dmexco 2015 will be opened by Christian Muche (dmexco), Gerald Böse (Koelnmesse), Matthias Wahl (BVDW), and EU Commissioner Günther H. Oettinger, who will make the opening remarks. On the second day of dmexco, BMW will stage an exclusive presentation of the new flagship of the "connected car" generation: the completely networked BMW 7 Series model, which offers its driver and passengers completely new opportunities for communicative interaction. Timo Resch (Vice President Product Management Grand Series, BMW) will explain what this development means for the brands and the business models of the automotive industry in the dmexco Special "The BMW World Premiere of an Advanced Brand and Technology: Product and Marketing Innovations of the All-New BMW 7 Series" (September 17, 1:25 p.m., Congress Hall). Another highlight on the second day of dmexco will be the appearance of two international YouTube stars. Beauty guru Essie Button and the Vlogger singer/songwriter Tessa Violet (each of whom has more than a million followers) will reveal the secret of their video success during the grand finale of the dmexco show at the YouTube session presented by Maker Studios. Their appearance will include a presentation of best cases and a live musical performance on the dmexco stage (September 17, 5 p.m., Congress Hall).

Official dmexco app is now available

dmexco 2015 is offering a number of innovations for its visitors, not only in the program but also in the hall layout. The new Broadcast Area in the fourth dmexco Hall (Hall 9) will be the ideal environment for producing video reports on the event. The Girls' Lounge will for the first time offer the leading women in the digital industry a meeting point of their own at dmexco. And the dmexco Start-Up Village in Hall 6, which has been expanded this year, will allow even more young companies to present their innovative solutions, business models, and technologies. Visitors can find a comprehensive overview of all the new locations at dmexco 2015 in the official hall plan at (http://dmexco.de/Floor_Plan) and via the new version of the official dmexco app, which can now be downloaded free of charge for iOS (https://itunes.apple.com/us/app/dmexco-15/id910868200) and Android (https://play.google.com/store/apps/details?id=com.spoiledmilk.dmexco). In addition to the comprehensive hall plan, the optimized dmexco app 2015 offers many further practical services in German and English that will make it even easier for visitors to navigate through dmexco. They include all of the important dmexco data, such as information about how to get there, the check-in procedure, the party, a personal dmexco appointment planner, a list of all the exhibitors, and the entire conference program for both days of dmexco.

#dmexco extends into Cologne city center

Of course all the highlights and discussions related to dmexco 2015 can also be followed in the social media at #dmexco -- or at the numerous dmexco hotspots in Cologne. For the first time in 2015, news straight from dmexco will be viewed virtually live in Cologne and its surroundings. Using the new Liveposter technology from Dentsu Aegis' subsidiary Posterscope, Dentsu Aegis Network and Ströer will broadcast pictures and content from dmexco in real time to video screens set up around the city, especially at busy train stations. On account of the heavy traffic that is expected on the two days of dmexco, the event's organizers recommend that visitors arrive early and use local public transportation. dmexco will operate a free-of-charge shuttle bus from the Köln Messe/Deutz railroad station. At 15-minute intervals, it will bring visitors directly to the entrance of dmexco.

Trade visitors can order last-minute tickets for dmexco 2015 at http://dmexco.com/Tickets. A few tickets for the official dmexco party 2015 will still be available for a short time at http://dmexco.de/2015/en/OfficialParty.html.

BMW world premiere, YouTube stars & Günther Oettinger: Get the latest news in the run-up to #dmexco 2015 at www.dmexco.com

The latest news in the run-up to #dmexco 2015: A few days before the opening of dmexco 2015, the event's organizers are announcing further highlights: the world premiere of the completely networked BMW 7 Series model as the new prototype of the "connected car" generation, a special session with two international YouTube stars, and opening remarks by EU Commissar Günther H. Oettinger. The new dmexco app for iOS and Android, which is now available for downloading free of charge, provides all the latest news and updates and an optimal overview of the four packed dmexco halls, including the new Broadcast Area, the Girls' Lounge, and the expanded dmexco Start-Up Village. www.dmexco.com

About #dmexco
dmexco is the leading international exposition and conference for the digital economy. As a unique combination of a trade fair and a conference, dmexco stands for innovative and forward-looking developments and trends at the center of a new digital economy: the digiconomy. With its focus on marketing, media, advertising, technology, and the Internet of Things, dmexco is the global platform for effective knowledge transfer and direct business transactions. In varied formats, it offers the largest selection of current economic trends, growth strategies, product innovations, and creative diversity. As a result, dmexco is the central showcase in the digital age for all forward-looking brand innovators and opinion leaders, advertising executives, marketing specialists, and startups, as well as all agency segments and media companies.

The Bundesverband Digitale Wirtschaft (German Association for the Digital Economy -- BVDW) is the owner of the dmexco trademark. With special assistance from OVK -- Circle of Online Marketers, the BVDW is also the conceptual and professional partner of the exposition/conference. Koelnmesse is the organizer of dmexco.

You'll find complete information on dmexco 2015 (September 16 & 17 in Cologne), as well as photos, videos, and original audio from dmexco 2014, at www.dmexco.de, www.facebook.com/dmexco, http://twitter.com/dmexco and www.youtube.com/dmexcovideo.