MINNEAPOLIS, MN--(Marketwired - Sep 10, 2015) - Outsell (www.outsell.com), a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with customers, announced today that it will present with strategic partner Content Bloom at the Tridion Developer Summit taking place September 16-17, 2015 in Amsterdam, Netherlands.

Outsell's Todd Babbitt, Solutions Architect and Content Bloom's Nick Roussakov, Co-Founder and Technical Director, will share with attendees from around the world their insights on how the team designed a solution which can handle thousands of variations and customizations of content for the automobile industry. A solution that is able to deliver this content via multiple channels, allowing for multiple personas to customize and provide content effectively and efficiently. Outsell, with the help of Content Bloom, the SDL Tridion platform, .NET MVC5 and DD4T, have developed an efficient solution to manage thousands of pieces of content, enabling a high degree of reuse, minimizing the effort needed by content authors, yet allowing for great flexibility. They will share with attendees the details of the solution that successfully delivers this content across multiple channels, such as web and email, around the world with a high degree of performance.

Their presentation will address:

  • The issues and various problem sets related to the centralized management of content assets.
  • The successful content delivery solution created by Outsell and Content Bloom including a thorough explanation of the approaches to a traditional Tridion Blueprint versus limited blueprint with taxonomy.
  • Use of GUI extension to manage tokens for dynamic replacement.
  • The productivity gains provided by the solution both externally and internally.

Who: Todd Babbitt, Solutions Architect, Outsell and Nick Roussakov, Co-Founder and Technical Director, Content Bloom
What: "Serious Content Variety and ROI with DD4T, MVC Areas, Strong Taxonomy and Light Weight BluePrinting. True Story"
Where: The Eye, Amsterdam
When: Thursday, September 17, 2015 from 3:10 - 4:00 p.m.
How: To register for the event, please click here http://2015.tridiondevelopersummit.com/2015/home/#register

About Outsell
Outsell (www.outsell.com) is a digital marketing Software-as-a-Service (SaaS) company that is transforming the way automotive brands engage with customers. Recognized by Inc. magazine as one of the fastest-growing companies in America, the company's award-winning customer engagement platform, Outsell Fuel, is a powerful cross-channel customer engagement solution that employs turnkey campaigns, brand-ready content and predictive analytics to attract buyers, engender loyalty and drive sales. Outsell drives measurable incremental sales for thousands of automotive dealers representing all the major brands in North America.

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