New Approach to Broadcast Production Will Help Media and Entertainment Companies Increase Revenue, Reduce OpEx and Enhance Agility
AMSTERDAM, THE NETHERLANDS--(Marketwired - Sep 10, 2015) - IBC 2015 At IBC in Amsterdam, Cisco (
Media and entertainment companies face pressures to scale broadcast production and distribution to meet the growing demands for 4K content and OTT video delivery. By moving from proprietary networking and dedicated infrastructure to open IP networking and a programmable media cloud infrastructure, broadcast video production can take place anywhere, and content can be stored anywhere, with on-demand provisioning and scale.
Earlier this year, Cisco introduced its Global Independent Software Vendor (ISV) Program for media and entertainment companies, offering Cisco customers best-of-breed choices from a robust ecosystem of industry software companies (including EVS, Grass Valley, Imagine Communications, Snell and Sony to name a few) who are focused on broadcast and media-centric applications, and are certified on the Cisco Unified Computing System™ (Cisco UCS®) next-generation data center platform. Cisco will be showcasing integrated solutions with EVS and Imagine Communications at IBC, giving visitors a look at real-world end-end IP workflows with full management and monitoring capabilities.
Advantages of Cisco® Software-Centric Media Architecture:
Cisco developed its Software-Centric Media Architecture based on its investment, knowledge, and resources in IP networks, software-defined networking (SDN), scalable computing, network function virtualization (NFV), orchestration, and professional media networking (PMN). Key elements include:
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Cisco, cloud, cloud video, David Ward, Greg Ireland, entertainment companies, media companies, media architecture, IDC, NFV, OTT, SDN, software-centric, video
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Contact:
Sara Cicero
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770-331-0269
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